1.
by
Curry, Jeffrey Edmund.
Format:
Electronic Resources
Excerpt:
Short Course in International Marketing : Approaching and Penetrating the International Marketplace.
2.
by
Brown, Robert L.
Format:
Electronic Resources
Excerpt:
Production Arrangements -- Chapter 10: Plan Section 5: Marketing -- Customer Analysis -- Pricing -- Promotion
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by
Mitchell, Charles.
Format:
Electronic Resources
Excerpt:
-- Ethics = Cost Control -- Where to Begin? -- Cause-Related Marketing: Another Way Virtue Can Pay -- Why
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