Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto -- Contents -- Preface -- 1. The Benchmarking of Organizational Communication Best Practices -- Part 1: Benchmarking Foundational Communication Processes -- 2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System -- 3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System -- 4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System -- 5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports by Ted J. Smith III and William C. Adams -- Part 2: Limiting Factors in Implementing Best Practices -- 6. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit -- 7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works -- 8. Culture as a Limiting Factor: A Case Study of ABB -- Part 3: The Significance of Benchmarking Backbone Communication Processes -- 9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory -- Index.