Contents -- Introduction -- Value Systems: Foundations -- Institutions: A Means of Organization -- Individuals: The We and Me of the Self -- The Art of Global Thinking -- 1 Integration -- The Visible Values -- Duality -- Individualism -- Mechanical Order -- Oneness -- Collectivism -- Personal Competence -- Merging Duality and Oneness -- Corporate Success -- Corporate Structure -- Leadership -- Marketing -- 2 A Journey into the Past 2 Foundation of Our Cultural Values -- Organic Myth -- Duality and Hunting Myths -- Oneness and Planting Myths -- Duality and Oneness: A Comparison -- Civilization and the Transformation of the Ancient World -- Manmade Institutions Add a New Order to Organic Myths -- 3 Principles People Live By -- Judaism -- Christianity -- Buddhism -- Confucianism -- Taoism -- Shintoism -- Zen Buddhism: A Brief History -- Religions and the Self -- Social Implications -- Discussion -- 4 Institutionalization of a Mechanical View -- The New Reality -- Knowledge: A Change in Method, a Change in Meaning -- From Craftsmanship to Mass Production -- Mass Production: A New Age -- A Mechanical Order: The New Environment -- The Mechanization of Modern Bureaucracy -- Management: A Mechanical Order -- Old Assumptions vs. Market Reality -- Old Assumptions vs. Production Reality -- The Psychology of Bureaucracy: Fallacies in the Mechanical View -- The Frog Assumption -- Conclusion -- 5 The Collective "We" in Japan -- Cultural Assumptions and What They Cost -- A Brief Sketch of Japanese History -- Samurai Enter the Corporation -- Oneness in Japan -- The Cost of Oneness -- 6 Western Me, Eastern We -- Business Goals and Their Relation to Values -- Business Operations and Their Relation to Values -- The Self -- Obligation -- Values and Philosophy -- 7 Retooling the Corporation -- Understanding the Market -- Molding a Corporate Approach.

American-Style Keiretsu: Negotiating a Relationship -- Corporate Structure: What It Should Do -- Empowerment -- Establishing Order and Purpose -- 8 Leadership -- Challenges to Leadership -- Stumbling Blocks -- EmployeesÌ Responsibilities -- Leadership -- Leader: A Formula -- Modern Strategy -- 9 Sun Tzu A Strategy Through Time -- Ancient Strategy -- Understanding the Situation -- Understanding Yourself -- Managing -- 10 Peace of Mind -- Competence: Knowledge, Skills, Emotions -- Me and We: A Relationship -- Detachment: The Spiritual Self -- Appendix A Research: How To Get the Answers You Want -- Notes -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- Chapter 9 -- Chapter 10 -- Index.