Cover Page -- Title -- Copyright -- Contents -- Acknowledgements -- 1 Naming the Mind -- Alternative psychologies -- The categories of Psychology -- Historiography -- Overview of the book -- Notes -- 2 The Ancients -- Persons as objects to themselves -- Reason -- Aristotelian affections -- Some post-Aristotelian themes -- Notes -- 3 The Great Transformation -- Eighteenth-century novelties -- From passion to emotion -- Instrumental reason -- Motives and the contingency of action -- A new sense of self -- Notes -- 4 The Physiological Background -- Psychology and physiology -- Vitalistic roots of 'stimulation' -- Ramifications of the reflex concept -- The metaphor of mental energy -- Notes -- 5 Putting Intelligence on the Map -- Biological roots -- What modern intelligence was not -- The universal classroom -- Psychometric intelligence -- Notes -- 6 Behaviour and Learning -- Five layers of 'behaviour' -- Mind as inference -- A naturalistic social science -- Isms and ambiguities -- The practical exemplar -- Behaviour and control -- The abstraction of 'learning' -- Notes -- 7 Motivation and Personality -- The interest in motivation -- Emergence of the concept of drive -- Motivational psychology as normative -- The category of personality: historical -- Personality psychology and cultural conservatism -- Notes -- 8 Attitudes -- An unpromising beginning -- How attitudes became 'social' -- The smell of success: attitudes are measured -- A multiplicity of attitudes vs. an ideology? -- Notes -- 9 Metalanguage: The Technological Framework -- The significance of stimulus-response psychology -- Psychologists encounter 'variables' -- Variables enter theoretical discourse -- Variables in research practice -- Variables as lingua franca -- Theoretical reflections -- Notes -- 10 The Nature of Psychological Kinds -- Historical roots of psychological categories.

The politics of psychological language -- The reference of psychological categories -- Natural kinds or human kinds? -- Notes -- References -- Index.