ACKNOWLEDGMENTS -- CONTENTS -- I. Introduction: The Biography of a Book -- II. The Genesis of a Speculation in Publishing -- The Neuchâtel Reprint Plan -- From the Reprint to the Revised Edition -- Joseph Duplain and His Quarto Encyclopédie -- Publishing, Politics, and Panckoucke -- From the Revised Edition to the Quarto -- The Paris Conference of 1777 -- The Basis of a Bonne Affaire -- III. Juggling Editions -- The ''Second Edition'' -- The Origins of the "Third Edition" -- Imbroglios -- The Neuchâtel Imprint -- Opening Gambits of the Final Negotiations -- Duel by Lettre Ostensible -- The Last Turn of the Screw -- The Contract -- IV. Piracy and Trade War -- Pirate Raids -- The Octave Publishers and Their Encyclopédie -- The Origins of the Quarto-Octavo War -- The Final Failure of Diplomacy -- Open War -- Pourparlers for Peace -- A Drôle de Paix -- V. Bookmaking -- Strains on the Production System -- Procuring Paper -- Copy -- Recruiting Workers -- Setting Wages -- Pacing Work and Managing Labor -- Printing: Technology and the Human Element -- VI. Diffusion -- Managerial Problems and Polemics -- Marketing -- Booksellers -- Prices and Consumers -- The Sales Pattern -- Subscribers, A Case Study -- Diffusion in France -- Diffusion Outside France -- Reading -- VII. Settling Accounts -- The Hidden Schism of 1778 -- A Preliminary Règlement de Comptes -- The Feud Between Duplain and the STN -- Marketing Maneuvers -- The Perrin Affair -- The Anatomy of a Swindle -- The Final Confrontation in Lyons -- Dénouement -- Epilogue -- VIII. The Ultimate Encyclopédie -- The Origins of the Encyclopédie méthodique -- The Climactic Moment in Enlightenment Publishing -- The Liégeois Settlement -- Panckoucke's Conception of the Supreme Encyclopédie -- Panckoucke as an Editor -- The Authors of the Méthodique -- Two Generations of Encyclopedists.

From Voltairianism to Professionalism -- Launching the Biggest Book of the Century -- IX. Encyclopedism, Capitalism, and Revolution -- Panckoucke's Folly -- From Encyclopedism to Jacobinism -- An Enlightenment Publisher in a Cultural Revolution -- The Last of the Encyclopedists -- X. Conclusion -- The Production and Diffusion of Enlightenment -- Enlightenment Publishing and the Spirit of Capitalism -- The Encyclopédie and the State -- The Cultural Revolution -- Appendices -- A. Contracts of the Encyclopédie Publishers, 1776-1780 -- B. Subscriptions to the Quarto Encyclopédie -- C. Incidence of Subscriptions in Major French Cities -- D. Contributors to the Encyclopédie Méthodique -- Bibliographical Note -- Index.