Contents -- Preface The "Hermit Kingdom" in Its Modern Splendor! -- Introduction From an Age of Repression to an Age of Miracles -- Part I The Character and Personality of Koreans -- Love for the Korean Nation -- The Remarkable Han Element -- Korea's National Slogan -- Harmony and Korean Etiquette -- Korea's Shame Culture -- Rank Has Its Privileges -- Dignity in Korean Culture -- The Importance of Saving Face -- Korea's Power Culture -- Education in Korea -- The Vital Role of Sincerity -- Cultivating Friendships -- The "Someone You Know" Factor -- Clans in Korean Society -- The Korean Family -- Women in Korea -- The Self-sufficiency Syndrome -- Collective Responsibility -- The Extraordinary Peace of Mind Factor -- Feelings Come First -- Feelings as a Refuge and Weapon -- The Cosmic Force Is with Them! -- How Koreans View Foreigners -- The Religion Factor in Korea -- Part II Personal Etiquette in Korea Today -- Family Names -- Given Names -- Age and Etiquette -- Bow or Shake Hands? -- Body Language -- Yes and No in Korea -- Apologizing Saves the Day -- Red-carpet Hospitality -- Tipping in Korea -- Dining Etiquette -- Drinking Etiquette -- Home Invitations -- Sitting on the Floor -- Beware of Hot Floors! -- Korean Culture in Action -- Electronic Etiquette -- Wedding Celebrations -- Start-life-over Parties -- The Special Role of Gift Giving -- The Skill of Bargaining -- Clothing Matters! -- The Importance of Color -- Finding Places on Nameless Streets -- Free-for-all in the Streets -- When in Doubt -- Part III Cultural Aspects of Korea's Business Etiquette -- The Government as Big Brother -- Bureaucratic Authoritarianism -- Business Takes a Military Approach -- Korean-style Management -- Dealing with Factions -- Koreans as Master Communicators -- Saving Face in Business -- The Importance of Paying Proper Respect.

Beware of Criticizing People in Public -- Emotional Ploys to Gain Sympathy -- Situational Truth -- Groupism as Morality -- Collective Responsibility in Korean Business -- Beware of Depending on Logic -- The Stubborn Factor -- The Indispensable Go-betweens -- Letters of Introduction -- Using Advisors and Consultants -- Business Meeting Etiquette -- The Business Card Ritual -- Negotiating in Korea -- The Korean Understanding of Contracts -- Professional Hospitality -- Singing Your Way to Success -- The Annual Greeting Rituals -- The Three P's: Patience, Patience, and Patience -- Part IV Useful Expressions and Selected Vocabulary -- Common Expressions -- Getting to Know Each Other -- Getting Around -- On the Town -- Showing Appreciation and Apologizing -- Saying Goodbye -- Selected Vocabulary -- Index.