Social software and Web 2.0 technology trends
Title:
Social software and Web 2.0 technology trends
Author:
Deans, P. Candace.
ISBN:
9781605661230
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Physical Description:
electronic texts (xx, 227 p. : ill.) : digital files.
Contents:
Social Software Trends in Business: Introduction / Peter Burkhardt -- The Influence of Consumer-Generated Content on Customer Experiences and Consumer Behavior / David Harrell -- A Strategic Framework for Integrating Web 2.0 into the Marketing Mix / Samantha C. Bryant -- The Enterprise 2.0 Organization / Nadira Ali, P. Candace Deans -- Security in a Web 2.0 World / Richard T. Barnes -- Web 2.0 and E-Discovery / Bryan Kimes -- Virtual Worlds and the 3-D Internet / Carolyn McKinnell Jacobson -- Web 2.0, Virtual Worlds, and Real Ethical Issues / Sue Conger -- Bringing Real Justice to Virtual Worlds: World of Warcraft and Second Life / Hunter W. Jamerson -- Activity Theory Approaches for Authentic Web 2.0 Learning / Tom Reinartz -- Glossary -- Social Software and Web 2.0 Technology Tutorial.
Abstract:
Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. This book fills this critical research need, providing an overview of the current state of Web 2.0 technologies and their impact on organizations and educational institutions. Written for academicians and practicing managers, it presents business applications as well as implementations for institutions of higher education with numerous examples of how these technologies are currently being used.
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Electronic Access:
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-122-3