CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- THREE REASONS TO RECOGNIZE AND REWARD EMPLOYEES -- GROW YOUR REVENUE AND PROFITS -- RETAIN YOUR BEST EMPLOYEES AND RECRUIT TOP NEW TALENT -- INSPIRE PEAK PERFORMANCE -- TEN GUIDELINES FOR RECOGNIZING AND REWARDING EMPLOYEES -- DETERMINE YOUR GOALS AND GET EMPLOYEE INPUT -- SPECIFY REWARD CRITERIA -- ALIGN VALUES AND REWARDS -- RECOGNIZE BEHAVIORS AS WELL AS OUTCOMES -- SPIN THE GOLDEN RULE -- SAY ''THANK YOU'' FREQUENTLY -- NURTURE SELF-ESTEEM -- FOSTER INTRINSIC REWARDS -- REWARD THE WHOLE TEAM -- GIVE THEM A LIFE -- 150 WAYS TO RECOGNIZE AND REWARD EMPLOYEES -- THE 150 WAYS -- REVIEW -- INDEX -- ABOUT THE AUTHOR.