Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success -- Contents -- Preface -- Acknowledgments -- Chapter 1: Get Ready for Adventure: You Have Never Heard a Speaker Like This Before -- Talk the Talk -- The Ultimate Reality Show -- The Comeback: See, Dreams Can Come True -- A Messy Process -- Chapter 2: Archetypes of Success: Be Careful What You Wish For -- Archetype One: Making Something from Nothing or At Least Not Much -- Archetype Two: The Rich Get Richer -- Archetype Three: The Comeback-Rocky Revisited -- Danger Ahead: Focusing on These Archetypal Outcomes Can Sting -- Copycats Need Not Apply -- But Wait-Doesn't Success Breed Success? -- Failure at the Very Top -- The Roulette Wheel of Success -- Chapter 3: I've Got Your One-Hit Wonder: 867-5309 -- Chapter 4: The World from Here: Start Where You Are -- The "Failure Is Not an Option" Cultures -- What a GEM! -- Laws Affecting Business Reflect Cultural DNA -- Chapter 5: Forget the Archet ypes: Messy Lines Teach Humilit y -- Have Humility or Have It Bestowed upon You -- My Mother's Model of Success -- Cycle the Random Walk -- Skate the Random Walk -- A Call from Your Three Sisters -- More Bad Weather Ahead: Blame-Storming -- Is There a Formula for Humility? -- The Ego Is Dead-Or Is It? -- Can We Dress Up the Ego and Pretend? -- These Egos Have Left the Building without Humility -- Humility Tells Us That We Are Not Our Businesses -- Humility: Let's Talk about Mistakes -- The Tylenol Drug Scare -- Humility Allows Us to Learn from Mistakes-Sometimes -- Humility Balances Ego -- Chapter 6: Failure Is an Option: Flying Fear in Formation -- Greet Failure with a New Vocabulary -- Meet Failure's Close Relative, Fear -- Fear of Being Different and Not as Successful as I Ought to Be -- The Elements Called Success and Failure -- FUD Takes Hold -- Skip the Logo Design, Take a Step.

Fear of Failure Can Motivate, and Then It's Not All Bad -- Facing Your Fear: Jump! -- Teaching Butterflies to Fly in Formation -- With Failure and Fear Comes Choice -- Chapter 7: Embracing Failure When It Happens -- Reverse-Engineering Our Past -- Oh, What a Shame -- Forgive Others-And Then Yourself -- Moving Outcomes: Owning Our Mistakes -- This Thing We Call Failure -- Embracing Failure: An Acquired Taste -- Like Success, Failure Is Part of the Cycle of Business -- Letting Go of the Embrace -- Written All over Your Face -- Chapter 8: Failure Provides Choices -- Lost? Try the Escape Hatch -- Getting to No -- Dynamic Learners -- Morphing into Your Next Success -- Start from Where You Are, Right Now -- Patient Passion-Choose Intensity -- Passion, Confidence, and the Bottomless Bounce -- Chapter 9: Do It Anyway: Be a Smart Risk Taker -- Chapter 10: A Little DAB will Do Ya! Drive, Accept, and Build -- It's All about the Process, Dilbert -- Earning Your License to Fail -- Chapter 11: Goal Setting: Establishing Your Own Scorecard -- Make Progress via Intermediate Goals -- Define the Goal before You Start: Striving for Minimal Achievement -- Patient Dreams -- Raising That White Flag: No Shame in Surrender -- Having Too Much Will Make You Stupid -- Chapter 12: No Longer Black and White: Measure for Success in Technicolor -- Caution: The World Keeps Score and Numbers Lie -- The Equation Starts with the Score -- Can't Money Buy at Least a Little Happiness? -- International Goal Setting -- Your Second Goal: Money Plus -- Money and Fun -- Passing Your Own Test -- Satisfaction as Success -- Small Is the New Big Success Story -- Chapter 13: Read This Book-Then Throw It Away -- Perfection Happens Only in Hollywood -- Find the Key, Pick Up the Water, and What Is the Rod For? -- Lifelong Practice: Hitting for the Cycle -- Afterword.

Summary: The Ten Building Bands for True Business Confidence -- Biographies of Featured Less-Than-Famous Businesspeople -- Notes -- Index.