Advertising and Communication Effects -- The role of product involvement in advertising message perception and believability -- Interview based STAS and the effect of print advertising -- It’s all about catching the reader’s attention -- The effect of the integration of different acoustic and visual stimuli depending on target groups involvement -- A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods -- Advertising and Information Processing -- Unconscious processing of advertising and its effects upon attitude and behaviour -- Processing outdoor posters: product- and brand recognition in a split of a second -- Rhetoric in advertising: attitudes towards schemes and tropes in text and image -- A window to the consumer’s mind: application of functional brain imaging techniques to advertising research -- Communication and Branding -- Creating powerful brand names -- How do marketing-events work? Marketing-events and brand attitudes -- Effects of green brand communication on brand associations and attitude -- Emotional, Social and Individual Factors and Communication -- Effects of mood and argument strength on product evaluation in a personal sales conversation -- How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity -- Media-based and non media-based factors influencing purchase behavior and differences due to consumers’ personality -- Increasing family democracy and the implications for advertising -- A gender portrayal of children’s television commercials in mainland China -- Gender portrayals and the gender of nations: an extended study in Asian cultures -- Communication and New Media -- Effects of interactive and imagery-strong websites -- Comparative evaluation of American brands’ websites in Europe: what do they standardise? -- Integrated marketing communications in mobile context -- International Advertising -- The GLOBE study — applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research -- Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions -- Assessing measurement invariance of ordinal indicators in cross-national research -- Retail advertising: an empirical comparison between German and French consumers -- Outlook on International Advertising -- The future of international advertising research: suggestions for moving the discipline forward.