Front Matter -- Preface -- Contents -- 1 Exploring New Tools for Environmental Protection -- 2 Changes in Pollution and the Implications for Policy -- 3 Marketing Household Energy Conservation: The Message and the Reality -- 4 Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change -- 5 Promoting "Green" Consumer Behavior with Eco-Labels -- 6 The Public Health Perspective for Communicating Environmental Issues -- 7 Understanding Individual and Social Characteristics in the Promotion of Household Disaster Preparedness -- 8 Lessons from Analogous Public Education Campaigns -- 9 Perspectives on Environmental Education in the United States -- 10 A Model of Community-Based Environmental Education -- 11 Community Environmental Policy Capacity and Effective Environmental Protection -- 12 Changing Behavior in Households and Communities: What Have We Learned? -- 13 Government-Sponsored Voluntary Programs for Firms: An Initial Survey -- 14 Industry Codes of Practice: Emergence and Evolution -- 15 Harnessing the "Power of Information": Environmental Right to Know as a Driver of Sound Environmental Policy -- 16 Challenges in Evaluating Voluntary Environmental Programs -- 17 Assessing the Credibility of Voluntary Codes: A Theoretical Framework -- 18 Factors in Firms and Industries Affecting the Outcomes of Voluntary Measures -- 19 The Policy Context for Flexible, Negotiated, and Voluntary Measures -- 20 Understanding Voluntary Measures -- 21 New Tools for Environmental Protection: What We Know and Need to Know -- ABOUT THE CONTRIBUTORS.