ESSENTIALS of Banking -- Acknowledgments -- About the Author -- Contents -- Preface -- Chapter 1: Banking 101: Understanding the Basics -- What is a Bank? -- Satisfying Customers' Needs-Banking is a Service Business -- Summary -- Chapter 2: Deposit Insurance and the Regulatory Environment: How Does It All Work? -- Why is Regulation Important -- Regulatory Agencies -- Summary -- Chapter 3: Understanding Banking Deposit Accounts, Interest Rates, and Limitations -- Protecting Our Financial System -- Account Catagories -- Computing Interest -- Summary -- Chapter 4: Regulatory Compliance: The Essentials -- Important Consumer Protection Laws -- Privacy Regulations -- Right to Financial Privacy -- Summary -- Chapter 5: The Business of Banking and the Bank Secrecy Act -- Money Laundering and the Law in Brief -- Banking After the Bank Secrecy Act -- Introduction to Record Keeping and Reporting Under the BSA -- Summary -- Chapter 6: The Banker: Knowledge, Skills, and Attitude -- Marketing versus Business Development -- Introductory Call or Letter -- Analyzing Client Needs -- Preparing the Presentation -- Presentation Day -- Making the Presentation -- Closing the Sale -- Follow-up and Service -- Summary -- Chapter 7: The Ethical Banker: An Introduction to Ethics -- What is "Ethics"? -- Ethical Obligations -- The Ethical Organization -- Professional Code of Ethics -- Responding to Unethical Behavior -- Summary -- Chapter 8: Managing Others: What Every Banker Needs to Know -- What is Supervision? -- Communication -- Delegation and Reporting -- Project Management Skills -- Advanced Supervision -- Summary -- Chapter 9: The Market: It's Bigger than You Think -- Introduction to Marketing -- Marketing Plan -- Customers: The Reason for Being in Business -- Customer Economics -- Competition -- Getting the Word Out: Advertising -- Public Relations and Publicity.

Summary -- Chapter 10: Customer Service: The Key Ingredient -- Customer Service -- Dealing with Challenging Customers -- Customers are Always Right -- Follow Up and Follow Through -- Summary -- Chapter 11: Context and Content: Putting It All Together -- Mastering the Business of Banking -- Summary of Key Concepts -- Online Tools -- Index.