Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Preface -- Introduction -- 1 The Make a Difference Mindset -- What is it? -- The different ways to make the difference -- Why it's important -- Postmodernism and all that nonsense -- 2 The positive difference makers are winning -- Pessimists can't hack it -- Most of us can -- The evolution of volunteering -- 3 The Mindset and finding our purpose -- Why it's important? -- Actually nailing it -- 4 The values map -- The ingredients -- The map and compass -- Repetition and paradoxes -- 5 The start point: being captains of our souls -- So how do we build character? -- What exactly is conscience? -- A little extra help -- 6 From why to how: creating value for others -- It's the intention that counts -- Adding value to people through making them feel valued -- Adding value in families -- Adding value for the planet -- Creating value through leadership -- Leadership and globalisation -- Creating value through ideas -- 7 Bringing this to life -- Lee and Helen: finding the defining thread -- Helen searches for purpose -- 8 The Difference Imperative: choosing domains and making it happen -- Differing shapes and sizes of purpose -- Beneficial presences -- Inflicted purpose -- Exploitation by beneficial presences -- Choosing our domain -- The Difference Imperative -- Sharpening your commitment -- Choosing the concept -- Branding the concept -- Goal setting: important, but not all consuming -- 9 The Difference Imperative -- Lee fights the good fight -- The Virtuous Value Centrifuge -- Helen finds her way, but not directly -- 10 So where do we go from here? -- The need and the desire to make a difference -- Using the Interrogative Imperative on ourselves -- Bibliography -- About the Author.