THE IMPORTANCE OF COLOURPERCEPTION TO ANIMALSAND MAN -- THE IMPORTANCE OF COLOUR PERCEPTION TO ANIMALS AND MAN -- CONTENTS -- PREFACE -- AUTHORS' BIOGRAPHICAL DETAILS -- SUMMARY -- WHAT IS COLOUR? -- BIOLOGICAL COLOURATIONSIN LIVING ORGANISMS -- PIGMENT BASED COLOURATIONS -- STRUCTURE BASED COLOURATIONS -- BIOLUMINESCENCE -- FUNCTIONAL ANATOMY OF COLOURVISION ACROSS SPECIES -- COLOUR VISION IN NON-HUMANS -- COLOUR AND THE HUMAN VISUAL SYSTEM -- COMPARATIVE PSYCHOPHYSICSAND THE BIOLOGICAL ROLEOF COLOUR PERCEPTION IN ANIMALS -- DECEPTIVE SIGNALLING OR CAMOUFLAGE -- ADVERTISING AND MATE CHOICE -- REPULSIVE SIGNALLING -- ADDITIONAL FUNCTIONS -- COLOUR PERCEPTION IN MAN -- CONTEXT EFFECTS IN COLOUR PERCEPTION -- COLOUR PERCEPTION AND CULTURAL DIFFERENCES -- COLOUR SYMBOLISM AND EMOTIONS -- REFERENCES -- INDEX.