Cover -- Title -- Copyright -- Contents -- Acknowledgments and Dedication -- What Peter Drucker Wrote About Bill Cohen -- Foreword -- Introduction -- 1 How I Became the Student of the Father of Modern Management -- 2 Drucker in the Classroom -- 3 What Everybody Knows Is Frequently Wrong -- 4 Self-Confidence Must Be Built Step-by-Step -- 5 If You Keep Doing What Worked in the Past You're Going to Fail -- 6 Approach Problems with Your Ignorance-Not Your Experience -- 7 Develop Expertise Outside Your Field to Be an Effective Manager -- 8 Outstanding Performance Is Inconsistent with Fear of Failure -- 9 The Objective of Marketing Is to Make Selling Unnecessary -- 10 Ethics, Honor, Integrity and the Law -- 11 You Can't Predict the Future, But You Can Create It -- 12 We're All Accountable -- 13 You Must Know Your People to Lead Them -- 14 People Have No Limits, Even After Failure -- 15 A Model Organization That Drucker Greatly Admired -- 16 The Management Control Panel -- 17 Base Your Strategy on the Situation, Not on a Formula -- 18 How to Motivate the Knowledge Worker -- 19 Drucker's Principles of Self-Development -- Afterword -- Notes -- Books by and About Peter Drucker -- Index.