Resonate: Present Visual Stories That Transform Audiences -- Copyright -- Acknowledgments -- Contents -- Foreword -- Introduction -- How to Use Resonate -- Invest Your Time -- 1: Why Resonate? -- Persuasion Is Powerful -- Great Communicators -- Resonance Causes Change -- Change Is Healthy -- Business Transformation -- Presentations Are Boring -- The Bland Leading the Bland -- People Are Interesting -- Facts Alone Fall Short -- Stories Convey Meaning -- You Are Not the Hero -- The Audience Is the Hero -- Resonance Rule #1 -- 2: Lessons from Myths and Movies -- Incorporate Story -- Drama Is Everything -- Story Pattern -- Story Templates Create Structure -- The Hero's Journey Structure -- Crossing the Threshold -- The Audience's Journey -- The Contour of Communication -- The Beginning and Call to Adventure -- The Middle: Contrast -- Call to Action -- The End -- What Is a Sparkline? -- Case Study: Benjamin Zander -- Zander's Sparkline -- Resonance Rule #2 -- 3: Get to Know the Hero -- How Do You Resonate with These Folks? -- Segment the Audience -- Case Study: Ronald Reagan -- Speech -- Analysis -- Speech -- Analysis -- Meet the Hero -- Who They Are -- Meet the Mentor -- What You Give Them -- Create Common Ground -- How You Connect with Them -- Communicate from the Overlap -- Resonance Rule #3 -- 4: Define the Journey -- Preparing for the Audience's Journey -- The Big Idea -- A Big Idea -- Plan the Audience's Journey -- Audience Journey -- Tools for Mapping a Journey -- Determine Where They Need to Move to in a Process -- Process Segmentation -- Acknowledge the Risk -- Empathize with Their Sacrifice and Risk -- Address Resistance -- Refusal of the Call -- Make the Reward Worth It -- Identify the Reward (new bliss) -- Case Study: General Electric -- Foster Creativity -- Navigate Ambiguity -- Take Risks -- Develop New World Skills -- Empower Teams.

Unleash Your Passion -- Resonance Rule # 4 -- 5: Create Meaningful Content -- Everything and the Kitchen Sink -- More Than Just Facts -- Don't Be So Cerebral -- Contrast Creates Contour -- Create Contrast -- Transform Ideas Into Meaning -- Recall Stories -- Turn Information Into Stories -- Short Story Template -- Case Study: Cisco Systems -- Move from Data to Meaning -- Murder Your Darlings -- From Ideas to Messages -- Resonance Rule # 5 -- 6: Structure Reveals Insights -- Establish Structure -- Make Sense -- Organizational Structures -- Case Study: Richard Feynman -- Feynman's Sparkline -- Order Messages for Impact -- Demotivating Structure -- Motivating Structure -- Create Emotional Contrast -- Presentation Content Types -- Contrast Analytical and Emotional Content -- Contrast the Delivery -- Putting Your Story on the Silver Screen -- Various Types of Visual Relationships -- Process Recap -- Resonance Rule # 6 -- 7: Deliver Something They'll Always Remember -- Create a S.T.A.R. Moment -- Famous S.T.A.R. Moments -- Case Study: Michael Pollan -- Repeatable Sound Bites -- Evocative Visuals -- Case Study: Pastor John Ortberg -- Ortberg's Sparkline -- Case Study: Rauch Foundation -- Case Study: Steve Jobs -- Jobs's Sparkline -- Resonance Rule #7 -- 8: There's Always Room to Improve -- Amplify the Signal, Minimize the Noise -- The Role of Noise in Communication -- Give a Positive First Impression -- Hop Down from Your Tower -- Value Brevity -- Wean Yourself from the Slides -- Slide Content Reduction -- Balance Emotion -- Host a Screening with Honest Critics -- Case Study: Markus Covert, PhD -- Case Study: Leonard Bernstein -- Resonance Rule # 8 -- 9: Change Your World -- Changing the World Is Hard -- Use Presentations to Help Change the World -- Presentations play a valuable role throughout the life cycle of a product -- Don't Use Presentations for Evil.

Enron's Presentations During Implosion -- Gain Competitive Advantage -- Case Study: Martin Luther King Jr. -- King's Sparkline -- Case Study: Martha Graham -- Be Transparent So People See Your Idea -- You Can Transform Your World -- Inspiration is Everywhere -- Case Study: Wolfgang Amadeus Mozart -- Structure in the Three-Part Sonata Form -- Contrast Keeps Things Interesting -- Sonata Form -- Sonata Sparkline -- Case Study: Alfred Hitchcock -- Case Study: E. E. Cummings -- Resonance Rule # 9 -- References -- Picture Credits -- Index -- Special Thanks.