PERSPECTIVES ON LOCALIZATION -- Editorial page -- Title page -- LCC data -- Table of contents -- A Copernican revolution -- Notes -- References -- 1. The localization business case -- Quantifying the return on localization investment -- Introduction -- Localization enables international revenue -- Localization managers seek to raise visibility in the corporate food chain -- Localization spending has see-sawed through a tough market -- But few companies measure the bottom line for localization -- All said and done, localization stacks up as a great bargain -- Who's in charge? C-level executives are nowhere to be found -- Three obstacles cloud the ROI picture -- Interviewees have mixed emotions about localization suppliers -- Low automation quotients characterize most respondents' efforts -- Conclusions from our interviews -- Localization must transfer from liberal arts to business school -- Step 1: Adopt the metrics used by the rest of the business -- Step 2: Crunch the numbers scientifically and comprehensively -- The bottom line: How much return should there be on localization? -- Richer economic models are needed to better measure and justify localization -- Step 3: Estimate the price tag of not localizing -- Unlocalized products levy a usage tax on international customers -- Establishing ROI means more work for localization executives -- Notes -- References -- GMS technology making the localization business case -- Introduction -- Background -- Value proposition -- Best practices and formal measurement -- EEEL case study: Xerox -- EEEL case study: Fluke Networks -- EEEL case study: Bankinter -- Conclusion -- References -- Localization Cost -- I. Tools -- II. Process management -- III. Globalization -- Conclusion -- Notes -- References -- 2. Localization quality -- Quality in the real world -- 1. Introduction -- 2. Obstacles to quality.

2.1 Time and budget -- 2.2 Lack of clear standards -- 2.3 Lack of communication -- 2.4 Garbage in, garbage out -- 2.5 Technological barriers -- 3. The translator's quality perspective -- 3.1 Time -- 3.2 Clarity -- 3.3 Experience -- 4. The agency's quality perspective -- 4.1 Translator competencee -- 4.2 Continuing quality -- 4.3 Team continuity -- 4.4 Knowledge management -- 4.5 Quality management systems -- 5. The client's quality perspective -- 5.1 Ill-defined quality expectations -- 5.2 Client review -- 5.3 Time-to-market pressures -- 5.4 Translation costs vs. quality -- 6. Paths to quality -- 6.1 Quality source materials -- 6.2 Mastery of the basics -- 6.3 Consensus on quality -- 6.4 Quality management systems -- 6.5 Quality translators -- 6.6 Terminology management -- 6.7 Translation memory management -- 7. Conclusion -- Notes -- Reference -- Putting the cart behind the horse -- Introduction -- The evolution of quality management -- The process-based approach to quality management -- ISO 9001: Quality management for/in manufacturing -- ISO 9001 for the language industry: An anachronism? -- ISO 9001 in localization: Neither a panacea nor a lost cause -- Notes -- References -- 3. Game localization -- Issues in localizing computer games -- The game as a world -- The game as action -- The development process -- Genre conventions and localization -- The importance of the interface -- Cultural issues -- Conclusion -- Notes -- References -- Localizing MMORPGs -- One game, many languages -- Managing the text -- Improving grammar quality with a meta-language -- Conclusion -- 4. Terminology management -- A practical case for managing source-language terminology -- Introduction -- Terminology management and unmanaged source terminology -- Why software companies don't manage source-language terminology -- Benefits of managing source-language terminology.

Thoughts on building a case for managing source terminology -- Conclusion -- References -- Terminology workflow in the localization process -- Introduction and background -- Terminology and knowledge -- The J.D. Edwards terminology workflow -- The individual pieces of a terminology workflow model -- Conclusion -- Notes -- References -- 5. Localization education -- A discipline coming of age in the digital age -- 1. Defining the name, terms, and parameters of the discipline -- 2. Partnering the practical demands of professional industry goals with the intellectual inquiry of academic objectives -- 3. Developing curricular modules within the scope of professional industry goals and academic disciplinary objectives -- Localization competences -- Notes -- References -- 6. Localization standards -- Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information -- Information abstraction, change management and localization tools -- The business value of translation memory and standards -- OSCAR standards -- OASIS standards -- Conclusion -- Standards cited in this document -- References -- The creation and application of language industry standards -- 1. Introduction -- 2. Industrial standards and the evolution of language standards -- 2.1 Industrial standards -- 2.2 Language standards -- 2.3 Characterizing language standards -- 3. Weights and measures: The coding standards -- 3.1 Language codes -- 3.2 Locale IDs -- 3.3 Character codes -- 4. Standards for quality control and quality assurance -- 4.1 Quality control vs. quality assurance -- 4.2 Typology for pragmatic translation in localization environments -- 4.3 Traditions in translation assessment: Process vs. product -- 4.4 Industry standards and the language sector -- 4.5 LISA GILT metrics -- 4.6 Prospects for applying QA practice and theory.

4.7 The Localization Institute's Business and Productivity Metrics Initiatives -- 5. Functional standards: Data interchange and interoperability -- 5.1 Translation Memory eXchange (TMX) -- 5.2 Segmentation Rules eXchange (SRX) -- 5.3 XML Localization Interchange File Format (XLIFF) -- 5.4 TermBase eXchange (TBX) -- 5.5 Open Lexicon Interchange Format (OLIF) -- 5.6 Lexical Markup Framework (LMF) -- 5.7 Standards for knowledge discovery, retrieval, and management -- 7. Perspectives for the future -- Notes -- References -- 7. Rethinking the paradigm -- Melding paradigms -- Introduction -- The problem with conventional product planning and design practice -- Technocentric design -- Feature creep -- Producer convenience -- Unanalyzed collections of user requests and complaints -- What is user-centered design? -- Why other approaches to obtaining user input fall short -- Why is UCD important? -- UCD for international markets -- UCD and localization -- Imperative but inadequate processes -- Re-examining the design process -- How UCD conceptualizes the phases of design -- A better way to design -- UCD tools and techniques -- Ethnographic or field studies -- Structured usability evaluations -- Naturalistic usability evaluations -- International UCD research -- Conclusion -- Notes -- References -- Corpus enhancement and computer-assisted localization and translation -- Translation reuse examined -- A corpus-based approach to internationalization -- Natural and enhanced corpora -- Engineering enhanced corpora -- Adding multilingual documents to the enhanced corpus -- Conclusion -- References -- Appendix -- Suggestions for further reading -- Contributors -- Index -- The series American Translators Association Scholarly Monograph Series.