Cover image for Working the Story : A Guide to Reporting and News Writing for Journalists and Public Relations Professionals.
Working the Story : A Guide to Reporting and News Writing for Journalists and Public Relations Professionals.
Title:
Working the Story : A Guide to Reporting and News Writing for Journalists and Public Relations Professionals.
Author:
Starr, Douglas Perret.
ISBN:
9780810889125
Personal Author:
Physical Description:
1 online resource (253 pages)
Contents:
Contents -- Introduction -- Chapter 1: What News Is and Why It's Important -- Chapter 2: Your Freedoms and How They Are Protected -- Chapter 3: How to Gather Information -- Chapter 4: How to Write the Basic News Story -- Chapter 5: What You Need to Know about Writing News -- Chapter 6: Ethics, Objectivity, and Reporter Rights -- Chapter 7: How to Write for the Internet -- Chapter 8: How to Write for Broadcast: Radio and Television -- Chapter 9: How and Why to Edit Copy -- Chapter 10: How to Cover Speeches -- Chapter 11: How to Cover Meetings -- Chapter 12: How to Cover Education -- Chapter 13: How to Cover Universities -- Chapter 14: How to Cover Government, Taxes, and Political Campaigns -- Chapter 15: How to Cover Business, Industry, and Labor -- Chapter 16: How to Cover Crime, Courts, and Trials -- Chapter 17: How to Cover Science, Medicine, and Religion -- Chapter 18: How to Write a Critical Review of an Art Form -- Chapter 19: How to Write a Column or a Blog -- Chapter 20: How to Write Feature Stories -- Chapter 21: Freelancing and How to Do It -- Chapter 22: How to Handle the Press -- Chapter 23: How to Write in Public Relations -- Chapter 24: How to Write News for the Company Magazine -- Chapter 25: How to Ghostwrite a Speech for Your CEO -- Chapter 26: How and Why to Write the Speech of Introduction -- Chapter 27: How to Get Publicity for Your CEO's Speeches -- Chapter 28: How to Write and Deliver a Briefing -- Chapter 29: How to Plan for a Convention -- Chapter 30: Public Relations in a Crisis -- Chapter 31: Now What? -- Chapter 32: Find a Job -- Appendix 1: Verbs of Attribution and How to Use Them -- Appendix 2: Words: Their Definition and Usage -- Appendix 3: Keyboard Shortcuts and Why to Use Them -- Appendix 4: Keyboard Shortcuts for the Macintosh -- Appendix 5: Keyboard Shortcuts for Every PC.

Appendix 6: How to Calculate Percentage of Change -- Appendix 7: Writing Styles of Different News Media -- Appendix 8: Terms You Should Know -- Appendix 9: What to Expect from Reporters from Different News Media -- Bibliography -- About the Authors.
Abstract:
Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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