The e-commerce book building the e-empire
Title:
The e-commerce book building the e-empire
Author:
Korper, Steffano.
ISBN:
9780124211612
Personal Author:
Edition:
2nd ed.
Publication Information:
San Diego, CA : Academic Press, c2001.
Physical Description:
xiv, 248 p. : ill. ; 24 cm.
General Note:
Includes index.
Contents:
Preface -- Introduction -- 1. Set the Vision -- 2. Know Your Customers -- 3. Select Your Marketing Strategy and Branding -- 4. First Impressions are Forever - Build the Best Site Now -- 5. Keep Your Customers - Invest in Customer Service -- 6. Choose Fulfillment Channels that Work -- 7. Choose Effective Payment Systems -- 8. Know Your Infrastructure -- 9. Select the Right Commerce Vendor -- 10. Secure Your Investment - Security Threats and Solutions -- 11. Get Ready for Wireless -- 12. Commit to Never-Ending Improvement - Know the Trends and Beat Them -- Aft.
Setting the vision -- Know your customers -- Marketing and branding -- First impressions may be everlasting -- Keep your customers -- Fulfillment channels that work -- Choose your payment systems -- Know your infrastructure -- Selecting the right commerce package -- Secure your investment : security threats and solutions -- Get ready for wireless! -- Commit to never-ending improvement.
Abstract:
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover.
Genre:
Added Author:
Added Corporate Author:
Electronic Access:
ScienceDirect An electronic book accessible through the World Wide Web; click for informationPublisher description http://www.loc.gov/catdir/description/els031/00108252.html
Table of contents http://www.loc.gov/catdir/toc/els031/00108252.html