Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability
Title:
Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability
Author:
Wixom, Barbara Haley, 1969- author.
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Physical Description:
1 online resource (1 volume) : illustrations
General Note:
"Reprint #61425."
Local Note:
O'Reilly
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