Book Cover; Title; Contents; Preface; Introduction: The Book Trade Before Printing; The Book Revolution; Books in the Marketplace; The Foundation of an Industry; A Taste of Freedom; The Licensed Press; Response to Freedom; The Trade and the Law; The Expanding Trade; Periodicals and Part Books; Publishers and Booksellers; The Book Trade and the Industrial Revolution; The Organisation of the Trade in the Nineteenth Century; The Age of the Novel; The Diffusion of Knowledge; The Publishers and the Authors; The Customs of the Trade; Old Ways and New Directions; Allen Lane's Idea