Markets Never Forget (But People Do): How Your Memory is Costing You Money-And Why This Time isn't Different -- Contents -- Preface -- Acknowledgments -- Chapter 1: The Plain-Old Normal -- Yes Sir, Sir John -- The Normal Normal -- The Jobless Recovery -- The Always Feared, Rarely Seen Double Dip -- Chapter 2: Fooled by Averages -- Bull Markets Are Inherently Above Average -- Viva the V -- Normal Returns Are Extreme, Not Average -- The Pause That Refreshes (and Confuses) -- Getting Average Returns Is Hard-Really Hard -- Chapter 3: Volatility Is Normal-and Volatile -- What the Heck Is Volatility? -- Volatility Is Volatile -- The Daily Grind -- Stocks Are Less Volatile Than Bonds? -- Economic Volatility-Also Normal -- Volatility Isn't Inherently Bad -- Never a Dull Moment -- Chapter 4: Secular Bear? (Secular) Bull! -- Seeing the World Through Bear-Colored Glasses -- Two Secular Bear Markets? -- Stocks-Up Vastly More Than Down -- Chapter 5: Debt and Deficient Thinking -- Deficits Aren't Bad, but Surpluses Will Kill You -- The History of Big Government Debt -- Just Who Is at Default Here? -- Chapter 6: Long-Term Love and Other Investing Errors -- No One Category Is Best for All Time -- Long-Term Love Is Like Long-Term Forecasting-Both Wrong -- It's Still Heat Chasing Even When It Seems Safe -- Use History to Your Advantage -- Chapter 7: Poli-Ticking -- Enter the Ideology-Free Zone -- Your Party Isn't Better -- Presidents and Risk Aversion -- Perverse Inverse-It's Four and One -- Poli-Tics Go Global -- Poli-Tics Versus Entrepreneurs -- Chapter 8: It's (Always Been) a Global World, After All -- It's Always Been a Small World -- Seeing the World Right -- Conclusion -- Appendix -- Notes -- Index.