Contents -- Introduction -- Friday Evening: Promoting Your Web Site to the World -- You Built It, but Will They Come? -- Can You Really Promote Your Web Site without Spending a Fortune? -- Making the Web Work for You -- Leveraging the Power of Search Engines and Directories -- Crawler-Based Search Engines -- Human-Powered Directories -- Hybrid Sites -- Paid Inclusion and Paid Placement -- Promoting Your Web Site to Joe Surfer -- Determining Who Is Visiting Your Web Site -- Wrapping Up and Looking Ahead -- Saturday Morning: Putting the Motion in Promotion -- Capitalizing on Search Engine Fundamentals -- Millions of Users Are but a Search Away -- Indexers, Spiders, Crawlers, and Other Web Beasties -- Working with Search Engines -- Determining Popular Keywords -- Researching Popular Search Engine Keywords -- Free Keyword Generation Tools -- Be On Guard Against Accidental Spamming -- Boosting Visits with Ordinary Descriptions -- Using Page Titles to Your Advantage -- Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed -- Getting the Most from Keywords and Meta-Information -- Leveraging Your ALT Tags and Comments -- Inspecting Your Web Page's Body Text -- A Last Look at Search Engine Fundamentals -- Take a Break -- Registering with the Top Search Engines on the Planet -- Submitting Your Site to a Search Engine -- Search Engine Tricks to Avoid -- Increasing Your Web Traffic with the Top Search Engines -- Metasearch Engines -- Targeting Shoppers Using Comparison Shopping Engines and Directories -- Comparison Shopping Engines -- Comparison Shopping Directories -- Submitting Your Web Site to the Top Guides, Lists, and Directories -- Submitting Your Site to Lists and Directories -- The Open Directory and Yahoo! -- Submitting Your Site to Web Guides -- How Do People Find Your Listing in a Guide or Directory?.

How Often Is Your Site's Listing Updated? -- Increasing Your Web Traffic with Guides and Directories -- Offline Marketing -- Promoting Your URL Everywhere -- Promoting Your URL Alongside Your Products and Services -- Wrapping Up and Looking Ahead -- Saturday Afternoon: The Coolest, the Hottest, and the Best -- The Best Business Search Engines and Yellow Pages Directories -- Submitting Your Site to Business Search and Directory Sites -- Increasing Your Web Traffic with Yellow Pages Directories -- Directories by Industry and Category -- Getting the Most Out of Industry and Category Directories -- Community Guides -- Real Estate Directories and Guides -- Travel and Tourism: Guides and Directories -- More Guides and Directories by Category -- Take a Break -- Children's Directories: Getting Noticed by One of the Web's Biggest Audiences -- Getting More Mileage out of What's New Directories -- Exploring the Starting Point Directory -- Finding Out What's New at NerdWorld -- Other What's New Directories -- Getting Your Site Listed as the Cool Site of the Day -- Wandering in the Maze of Web Awards -- Finding the Right Award -- Submitting Your Site -- Cool Site of the Day -- Wild, Hot, and Zany Awards -- Best of the Web -- Wrapping Up and Looking Ahead -- Sunday Morning: Attracting the Masses -- Registering with Many Search Engines and Directories Simultaneously -- Introducing Web Registration Services -- Checking on Your Listings -- Selling Your Web Site through E-mail -- Web Site Promotion through Direct E-mail, Newsgroups, and Mailing Lists -- Establishing a Privacy Policy -- Promoting Your Web Site Directly -- Promoting Your Web Site through Newsgroups -- Promoting Your Web Site through Mailing Lists -- "Tell a Friend" Marketing -- Announcing Your Web Site, Products, and Services by E-mail -- Setting Up Autoresponders.

Creating a Professional Image Using Multiple E-mail Accounts -- Creative Signature Files -- Developing an Online Business Card -- Take a Break -- Advertising on eBay -- Setting Up a Cybermall Shop -- Benefits -- Finding the Right Place for Your Web Site -- Getting Access to Millions of Customers Working with amazon.com -- Becoming an Affiliate and Setting Up Your Own Storefront -- Sell Your Products via amazon.com's Marketplace -- Attracting the Masses with Giveaways, Contests, Sweepstakes, and More -- Can't Get'em Any Other Way? Give It Away! -- What to Watch Out For: The Legalities -- Boosting Traffic with Giveaways and Sweepstakes -- Gaining Readers with Contests -- Using Games, Puzzles, and Teasers to Attract Visitors -- Sites That Promote Your Freebies -- Other Ideas for Attracting the Masses -- Setting Up Your Own Affiliate Program -- Sponsoring a Virtual Web Site Launch -- Generating Traffic Using MySpace -- Networking with Others -- Sharing Comments -- Free Banner Advertising: No Joke -- What the Heck Is a Banner Exchange? -- Banner Exchanges for the Masses -- Analyzing Off-Page Factors -- Building a Strong Ranking through Links -- Avoiding Link Farms -- Sharing Authoritative Information through Wikipedia -- Tips for Creating a New Wikipedia Page -- Providing Authoritative Content -- Increasing Your Traffic with Web Rings -- How Do Web Rings Work? -- Working with the Major Web Rings -- Reaching Out to Users through Online E-zines -- Post Company Job Openings on Your Web Site -- Short on Time? Try Paid Inclusion -- Locating Sponsored Links -- Google AdWords -- Yahoo! Search Marketing -- Other Paid Inclusion Programs -- Keep 'em Coming Back -- Wrapping Up and Looking Ahead -- Sunday Afternoon: Discovering Who's Visiting Your Web Site and Why -- Using Web Stats to Understand Your Site's Visitors -- Options for Collecting Web Site Statistics.

Selecting Your Web Traffic Analysis Tool -- Web Site Stats Are a Necessary Evil -- Zeroing In on Visits -- Taking a Break -- Gaining Lost Readers from Error Analysis -- Errors: We All Hate Them -- Missing Files -- How Can You Fix the Problems? -- Lost Connections -- Time-Outs -- Improve Your Web Site with Visitor Feedback -- Setting Up Your Own Blog -- Setting Up a Guestbook -- Setting Up a Message Forum -- Collecting and Posting Positive Visitor Feedback -- Redirecting Lost Readers -- Redirection Basics -- More Redirection Techniques -- No More 404 - - File Not Found -- Taking Advantage of Free URL Analyzers -- A Few Last Words on Errors -- Finally, You Know What to Do-So What's Next? -- Reviewing Your Progress and Planning More for Next Weekend -- What Have You Done This Weekend? -- Keeping Up with the Latest Web Promotion Techniques -- Keeping an Eye on Your Competition -- A Final Note -- Appendix: Additional Resources on the Web -- Site Management Programs -- AccuTagger -- FastStats -- MozillaTracker -- NetTracker -- PowerMapper -- Search Engine Commando -- Surfstats Log Analyzer -- TopDog Pro -- Site Submission -- AddWeb Website Promoter -- Dynamic Submission -- Exploit's Submission Wizard -- SubmitWolf Pro -- WebPosition -- Web Authoring -- HTML Power Tools -- SiteXpert -- Connectivity -- Connection Keeper -- Magic NetTrace -- MySpeed Server -- VisualRoute -- Glossary -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.