Strategic marketing for high technology products : an integrated approach
Title:
Strategic marketing for high technology products : an integrated approach
Author:
Fotiadis, Thomas, author.
ISBN:
9780203712924
9781351363808
9781351363815
Personal Author:
Physical Description:
1 online resource
Series:
Routledge studies in innovation, organizations and technology
Routledge studies in innovation, organization and technology.
Local Note:
O'Reilly
Subject Term:
Genre:
Holds: Copies: