Selling Shakespeare to Hollywood : The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium.
Title:
Selling Shakespeare to Hollywood : The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium.
Author:
French, Emma.
ISBN:
9781905313839
Personal Author:
Physical Description:
1 online resource (235 pages)
Contents:
Cover -- Copyright -- Contents -- Acknowledgements -- Preface -- Chapter 1 Introduction: Selling Shakespeare to Hollywood -- Chapter 2 The use of posters and trailers to sell Shakespeare -- Chapter 3 Kenneth Branagh's filmed Shakespeare adaptations -- Chapter 4 Hollywood teen Shakespeare movies -- Chapter 5 Shakespeare in Love -- Chapter 6 Selling Shakespeare to Hollywood: Into the new millennium -- Notes -- Appendix -- Chronological filmography -- Bibliography -- Press articles and reviews -- Index.
Abstract:
Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes. Focusing particularly on three sub-genres-the teen Shakespeare film, the hybrid Shakespeare film, and the "faithful" adaptation-the author argues that the commercial success of the most popular films stems from blurring the line between the "traditional Shakespeare" and a more modern interpretation of the texts.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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