Strategic Management in Crisis Communication - A Multinational Approach : A Multinational Approach.
Title:
Strategic Management in Crisis Communication - A Multinational Approach : A Multinational Approach.
Author:
Fronz, Christian.
ISBN:
9783842815803
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (224 pages)
Contents:
Strategic Management in Crisis Communication. A Multinational Approach -- INDEX TO CONTENTS -- LIST OF ABBREVIATIONS -- LIST OF FIGURES -- LIST OF TABLES -- 1 INTRODUCTION -- 1.1 Research Purpose -- 1.2 Research Problem and Objectives -- 1.3 Background -- 1.4 Structure of Study -- 2 LITERATURE REVIEW -- 2.1 Multinational Companies and their Mode of Internationalisation -- 2.2 The Challenge in Strategic Management in MNCs -- 2.2.1 The Process of Strategic Management -- 2.2.2 MNCs' Internal and External Environment -- 2.2.3 Stakeholder Management -- 2.2.4 Management of MNCs' Environment -- 2.3 Corporate Communication -- 2.3.1 Definition and Background -- 2.3.2 Corporate Reputation Management -- 2.3.3 Importance of Cultural Intelligence -- 2.4 Crisis Communication -- 2.4.1 Corporate Risk -- 2.4.2 Corporate Crisis -- 2.4.3 Corporate Crisis Management -- 2.4.4 Strategic Crisis Communication -- 3 RESEARCH METHODOLOGY -- 3.1 Research Planning -- 3.1.1 Research Design -- 3.1.2 Research Method -- 3.1.3 Research Approach and Source of Data -- 3.2 Research Process -- 4 ANALYSIS RESULTS AND DISCUSSION -- 4.1 Introduction and Assistance -- 4.2 The changing Communication Environment -- 4.3 Diversification of Target Groups -- 4.3.1 Stakeholder Groups -- 4.3.2 Societies and Culture Groups -- 4.4 Diversification of Crisis Characteristics -- 4.4.1 Crisis Lifecycle Consideration -- 4.4.2 Crisis Type Differentiation -- 4.5 Organisational Integration -- 5 THEORY DEVELOPMENT -- 5.1 Preparation of Theory -- 5.1.1 Collocation of Analysed Intelligences and Analysis Summary -- 5.1.2 Organisational and Strategic Integration -- 5.2 Merger into the new Theory -- 5.2.1 Introduction and process -- 5.2.2 Conflation and Implementation -- 5.3 Values and Critical Aspects -- 6 STUDY CONCLUSION -- 6.1 Limitations and Future Research -- 6.2 Conclusion.
APPENDICES - INDEX TO CONTENTS -- APPENDIX A: The System-Oriented Approach -- APPENDIX B: Communication Methods, Characteristics, and Quality Criteria -- APPENDIX C: Components of Corporate Identity -- APPENDIX D: Models on Cultural Management -- APPENDIX E: Advanced Definition in Corporate Risk -- APPENDIX F: Qualitative vs. Quantitative Research -- APPENDIX G: Inductive vs. Deductive Research Approach -- APPENDIX H: Main Sources of Data -- APPENDIX I: Underlying Case Studies and Best Practices -- APPENDIX J: Underlying Studies and Reports -- APPENDIX K: Underlying Theories in Crisis Communication -- APPENDIX L: Underlying Literatures -- APPENDIX M: Underlying Categories and Sub-categories -- APPENDIX N: Analysis Fact's -- APPENDIX O: Literacy Rates and World's Religions -- APPENDIX P: History and Types of Corporate Social Responsibility -- APPENDIX Q: Components of Corporate Mission Statement -- APPENDIX R: Level of Trust in Channels and Media -- APPENDIX S: Phases of Crisis Management -- APPENDIX T: Ten Principles of United Nation's Global Compact -- LIST OF REFERENCES -- AUTORENPROFIL.
Abstract:
A corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integrated multinational crisis communication is a key success factor in a crisis situation. Yet existing models and frameworks in crisis communication are rather tactically than strategically oriented, lack in of the depth of the guidance they provide, and present limitations in their scope of application. In addition, publications on crisis communication provided by experts with practical experience mainly deal with a wide field of case studies and neglect scientific applications; a holistic view on strategic multinational crisis communication is weak. The dissertation examines the nature of strategic multinational crisis communication and identifies their general organisational integration and coherences with corporate functions within a multinational environment. By following a theoretical analysis approach, deficiencies and weaknesses of existing crisis communication theories and the underlying literature will be identified. This is accomplished through constant comparison of these science-based bodies of data with current needs and requirements coming from practice (practice body of data) in multinational crisis communication. These results build the foundation for a new practice-related and scientifically supported theory in long term planned crisis communication for multinational companies.
By reducing complexity through arranging and organising complexity, the first generation of a new strategic multinational crisis communication model will be developed based on the system-oriented approach. In the new theory, multinational companies will effectively and efficiently plan and organise those identified dimensions that are critical for successful multinational crisis communication; in order to protect existing values and create new values. Biographische Informationen Christian Fronz, M.Sc., wurde 1981 in Leipzig geboren. Nach seiner Berufsausbildung und seiner anschließenden sechsjährigen Tätigkeit im nationalen und internationalen Projektmanagement und Vertrieb bei einem globalen IT Unternehmen mit Sitz in den USA, entschied er sich 2006, seine Kompetenzen durch ein Wirtschaftsstudium weiter auszubauen. Er erlangte den Bachelor (B.A.) in Betriebswirtschaft mit eigenem Schwerpunkt in Controlling und Kommunikation an der Fachhochschule Mainz im Jahr 2009. Darauf folgend absolvierte er den Master of Science (M.Sc.) in International Business an der London South Bank University im Jahr 2011. Der Bezug zu strategischer Kommunikation und die daraus resultierende strategische und operative Ausrichtung von Start-Up's bis hin zu multinationalen Unternehmen standen immer im Fokus des Autors. Seit Anfang 2011 promoviert Christian Fronz an der TU Berlin im Bereich Entrepreneurship, arbeitet als Assistent am Institut für Unternehmerisches Handeln (IUH) in Mainz, und ist zudem freiberuflich als Lehrbeauftragter tätig.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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