Contents -- Introduction -- Evil -- Book -- Grayness -- Sophistication -- Stratagem -- Intelligence -- Brainwashing -- Systemic Ambiguity -- Objectify Indeterminacy -- Leverage Anxiety -- Speak the Metalanguage of Metabolism -- Proliferate Psychological Operations -- Togetherness -- Social Engineering -- Social Engineering -- Collective Intelligence -- Be Everything But Available -- Economize Behavior, Scale Signals -- Stir Faith in Small Numbers -- Flirting Tips -- Mobilize Irritation -- Algorithms -- Enhance Queue Formation -- Know Your Sorts -- Invoke Recursion -- Abstract Captures -- Structures -- Structure Data -- Work Abstraction Layers -- Multiply Interfaces -- Let Datasets Advance -- Mine Data for Probabilities -- Leak Early, Leak Often -- Technicalities -- Workflow -- Express Regularly, But Not Too Regularly -- Look After Your Relations -- The Justifiable Ignorance of the Exception -- Encourage Error -- Productivity -- Keep It Personal -- All the World ' s an Audition -- Mythologize Decision Making -- The Occult Virtue of the Project Plan -- Middle Management -- Excellence -- Metamodel, or Formalize, Virtue -- Lifelong Learning -- Be Artistic -- Role Play -- Psychic Ergonomics -- Optimize Stupidity Flow -- Notes -- Bibliography -- Index.