Designing Search -- Contents -- Foreword -- Introduction -- Part I: Designing Search -- Chapter 1: Starting from Zero: Winning Strategies for No Search Results Pages -- The No Search Results Page: Your Key to Competitive Search Advantage -- Create a Robust Partial Match Strategy -- Employ Multiple Content Strategies -- Case Study: Hotmail No Search Results Page -- How Can Your Site-Search Analytics Help You? -- References -- Chapter 2: How Shoppers Search -- How People Search -- How Shoppers Search -- Search As a Multichannel Experience -- References -- Perspective References -- Chapter 3: Choosing the Right Search Results Page Layout -- Using Liquid Layouts -- Using Fixed-Width Layouts -- Optimizing for Your Best Customers -- Handling Margins in Fixed-Width Layouts -- References -- Chapter 4: Balancing Pogosticking and Page Relevance -- Pogosticking Is No Fun -- Overly Rich Search Results Can Be Unhealthy for Your Site -- Optimize Results for Your Business and Your Customers -- The "Feel" of Searching -- References -- Chapter 5: Making 10,000 a Pixel: Optimizing Thumbnail Images in Search Results -- A Picture Is Worth a Thousand Words -- Make Thumbnail Images Large and Informative -- Include Supporting Text -- Go Easy on the Borders -- Keep the Focus on the Image Content -- Help Customers to Judge an Item's Actual Size -- Be Creative in Choosing Informative Images -- References -- Chapter 6: Best Practices for Ads in Search Results -- Don't Kill Your Golden Goose -- Integrate Ad Displays with the Rest of Your Site -- Make Sure Customers Can Easily Distinguish Ads from Content -- Keep Ads Relevant and Appropriate -- Understand How Your Customers Interact with Ads -- Understand What Makes a Good Ad -- Limit Cannibalization -- Provide Ads for Internal Merchandise Instead of Third-Party Advertising.

Pay Special Attention to Ads if There Are No Search Results -- In Conclusion -- Eyetracking Tips and Tricks -- Part II -- Designing eCommerce Search Interactions -- Part II: Designing ECommerce Search Interactions -- Chapter 7: Best Practices for Designing Faceted Search Filters -- Choose Drill-Down or Parallel Selection -- Provide Undo for Filter Selections -- Make All Filters Easily Available -- Provide Only Filter Options That Reflect the Available Inventory -- Provide Filter Options That Encompass the Complete Inventory -- Test Your Faceted Search Interface -- The Design of Faceted Search UI Controls -- Chapter 8: Numeric Filters: Issues and Best Practices -- Representing Discrete Values for Aspects as Sets of Ranges -- Numeric Sliders -- Chapter 9: Date Filters: Successful Calendar Design Patterns -- Provide Good Defaults -- Show Only Valid Date Values -- Minimize Clicks -- Retain Customer-Entered Values -- Consider if You Need Your Customers to Enter Dates -- References -- Chapter 10: The Mystery of Filtering by Sorting -- Filtering by Sorting: It Was Colonel Mustard in the Study -- The Mystery of Filtering by Sorting -- Five Myths of Sorting -- Case Study: Redesigning Hotmail Sorting -- Chapter 11: Designing Query Disambiguation Solutions for Online Shopping -- Which Canon? -- Show Related Searches -- Default to Category -- Present a Prominent Category Selector -- Case Study: Home Depot Query Disambiguation Redesign Using the Expanding Category Widget Design Pattern -- Clarify, Then Refine -- References -- Chapter 12: Introducing the More Like This Design Pattern -- Show Me More -- Make Group Organization Simple and Obvious -- Focus on Helping Customers Make Decisions -- Format Groups Differently from Search Results -- Case Study: TripAdvisor Redesign Using the Two-Dimensional More Like This Pattern.

Chapter 13: Designing Effective Breadcrumbs -- Historical Breadcrumbs -- Hierarchical Breadcrumbs -- Emergent Breadcrumb Designs That Integrate Search and Browse -- Case Study: Integrated Faceted Breadcrumbs on Walmart -- Usability, SEO, and Faceted Navigation -- On the Future of Breadcrumbs -- References -- Part III -- The Future of eCommerce Search -- Part III: The Future of ECommerce Search -- Chapter 14: The Brave New World of Visual Browsing -- Introducing Visual Browsing -- Browsing Images Using Text Attributes or Tags -- Using Images in Queries -- Using Images for Navigating in the Real World -- Reading Barcode Images on Mobile Devices -- Augmented Reality and Mobile Near-Field Computing -- Social Search Can't be Solved by an Algorithm -- Personalized Search and Recommender Systems -- References -- Chapter 15: Designing Mobile Search: Turning Limitations into Opportunities -- Understanding Mobile Platforms -- Optimizing User Experience for Mobile Context of Use -- Changing Search Paradigms -- References -- Chapter 16: Design Patterns for More Effective Mobile Faceted Search -- Mobile Faceted Search Challenges -- Four Corners and Modal Overlay Patterns -- Status Bar Drop-Down Menu Pattern -- Watermark Pattern with the Full-Page Refinement Options Pattern -- Teaser Mobile Design Pattern -- Basic/Advanced Parallel Architecture  Pattern -- References -- Chapter 17: Search on Tablet Devices: The Flight of Discovery -- Tablet Behaviors and Ergonomics -- A Fine Line: The iPad as a Portable Device -- Buttons Are a Hack -- Tablet eCommerce Search -- What's Next? -- References -- Conclusion -- Index.