Contents -- Foreword -- Introduction -- Chapter 1: The Last Mile Problem -- The Information Age: Driving the Need for Data Fluency -- Data Fluency: Unlock the Potential Energy of Data in Your Organization -- Big Data and Data Metaphors -- Our Data Fluency Framework -- Case Studies: A Window into the Framework for Data Fluency -- Chapter 2: The Data Fluency Framework -- The Data Fluency Framework -- Individuals and the Organization -- Using Data versus Presenting Data -- Element 1: Data Literate Consumers -- Element 2: Data Fluent Producers -- Element 3: The Data Fluent Culture -- Element 4: The Data Product Ecosystem -- Connective Tissue -- Resources for More Depth -- Benefits of the Data Fluent Organization -- How to Use This Framework -- How Organizations Struggle -- Summary -- Chapter 3: How Organizations Struggle with Data Fluency -- Pitfalls on the Path to Data Fluency -- Report Proliferation -- Balkanized Data -- Data Elitism -- The Supermodel -- Searching for Understanding -- Data Care -- Metric Fixation -- Finding Balance -- Chapter 4: A Consumer's Guide to Understanding Data -- Data Products -- Everyday Data Products -- Barriers to Using Data Products -- Not Knowing Where to Start or What to Focus On -- Inconsistency -- Learning the Language of Data -- Atomic Data -- Summarized Data -- Exploring Data Tables -- Understanding Charts and Visualizations -- Comprehensibility -- Dissecting Data Products -- Wrapping Up -- Chapter 5: Data Authors: Skilled Designers of Data Presentations -- A Rare Skillset -- What You'll Learn -- Guided Conversations -- Finding Your Purpose and Message -- Information Discrimination -- Defining Meaningful and Actionable Metrics -- Creating Structure and Flow to Your Data Products -- Designing Attractive, Easy-to-Understand Data Products -- Creating Dialogue with Your Data Products -- Design Principles.

Visualizations -- Design Principles for Data Products -- Viva the Authors of Data Products -- Chapter 6: The Data Fluent Culture -- Leadership, Culture, and Communicating Priorities -- Set and Communicate Expectations -- Articulate Specific, Measureable Indicators -- Celebrate Effective Data Use and Products -- Establishing Key Metrics to Rally Around -- What Makes a Good Metric? -- Using Metrics to Drive Organizational Improvement -- Show Employees That Their Contributions Are Essential -- Shared Understandings -- Common Vocabulary and Terminology Relating to Organization-Specific Data -- Understanding and Appreciating Credible, Reliable Data Sources -- Provide Transparency into How Data Is Manipulated and Modeled -- Define a Shared Set of Key Metrics -- Understanding the Purpose and Motivation for Data Products -- Everyday Activities -- Data Consumers -- Data Products -- Data Usage -- Evolution of Data Fluent Cultures -- Chapter 7: The Data Product Ecosystem -- Data Products for Information Delivery -- Necessary Conditions -- Learning from the App Store -- Demand -- Top-Down Demand Map -- Grassroots Needs -- Where to Begin -- Design -- Objective -- Start with a Style Guide -- Develop -- "It's a Poor Craftsman Who Blames His Tools" -- Discover -- Objective -- Where to Begin: A Centralized Inventory of Data Products -- Discuss -- Objective -- Where to Begin: Create a Place to Capture Insights -- Distill -- Learning from Wikipedia -- Objective -- What Can You Do Without? -- "Only Connect" -- Chapter 8: The Journey to Data Fluency -- Why Data Fluency? -- Data Consumers: Creating a Sophisticated Audience -- Data Product Producers: The Skills to Enable Effective Data Communication -- Data Fluent Culture: Building a Shared Understanding of Data -- Data Product Ecosystem: Tools and Processes to Facilitate the Fluid Exchange of Information.

Begin the Journey -- Feature: The Data Fluency Inventory -- The Data Fluency Inventory Survey Questions -- Component 1: Data Consumer Literacy -- Component 2: Data Product Author Skills -- Component 3: Data Fluent Culture -- Component 4: Data Product Ecosystem -- Summary of the DFI -- DFI Scoring Guide (for Organizations) -- Question Types and Point Values -- Organization Scores -- Component 1: Data Consumer Literacy -- Component 2: Data Product Authors -- Component 3: Data Fluent Culture -- Component 4: Data Product Ecosystem -- Organizational Scoring Summary -- Scoring Guide (for Individuals) -- What Can You Measure as an Individual? -- Component 1: Data Consumer (Individual Only) -- Component 2: Data Authors (Individual Only) -- Individual Scoring Guide Summary -- DFI Supporting Materials -- Survey Introduction E-mail -- Data Literacy Quiz -- Appendix A: Designing Data Products -- A Checklist for Creating Data Products -- Think Like a Designer -- Designed to Be Used -- Breaking Free of the One-Page Dashboard Rule -- Dashboard Alerts Checklist -- Context: Users Need to Understand How an Alert Is Defined and How It Fits into the Larger Picture -- Cogency: An Alerting System Needs to Avoid Causing Unnecessary Alarm While Delivering Easy-to-Understand Information That Can Be Acted Upon -- Communication: Alerts Must Be Designed to Effectively Capture Attention and Inform -- Control: Advanced Alert System Should Give Users the Ability to Customize and Manage Alerts -- 8 Features of Successful Real-time Dashboards -- Appendix B: Style Guide -- Style Guide Sample 1: Fonts -- Style Guide Sample 2: Colors -- Style Guide Sample 3: Date/Number Formatting -- Style Guide Sample 4: Bar Charts -- Style Guide Sample 5: Trend Charts -- Style Guide Sample 6: Tables -- Index.