Discourse, Identities and Genres in Corporate Communication : Sponsorship, Advertising and Organizational Communication.
Title:
Discourse, Identities and Genres in Corporate Communication : Sponsorship, Advertising and Organizational Communication.
Author:
Evangelisti Allori, Paola.
ISBN:
9783035101812
Personal Author:
Physical Description:
1 online resource (337 pages)
Series:
Linguistic Insights ; v.131
Linguistic Insights
Contents:
Contents -- PAOLA EVANGELISTI ALLORI / GIULIANA GARZONE - Identities, Discourse and Genres in Corporate Communication:An Introduction - 9 -- JANE LUNG - A Closer Look at Identities AffectingIntercultural Business Communication - 27 -- Sponsorship -- GIULIANA GARZONE - Multiple Sponsorships and Advertisingin the Discursive Construction of Corporate Identity - 51 -- PAOLA EVANGELISTI ALLORI - Corporate Identity and Image Promotion through SponsoringInternational Sports Events. A View from the Web - 75 -- FRANCESCA SANTULLI - Event and Sponsoring Company: Presentationand Linking Strategies in the Web-Mediated Environment - 99 -- PAOLA CATENACCIO - Representations of Corporate Philanthropy:A Linguistic Approach - 121 -- Advertising -- CECILIA BOGGIO - Automobile Advertising for Cultural Elites:A Multimodal Analysis - 145 -- GERALDINE E. HYNES / MARIUS JANSON - Using Semiotic Analysis to Determine Effectivenessof Advertising in Internet Marketing - 163 -- ERIKA SALSNIK - Advertorials in the Italian Press: the Impact of CorporateIdentity Strategies on Linguistic Features - 185 -- Reporting -- DONATELLAMALAVASI - The Multifaceted Nature of Banks' Annual Reports as Informative,Promotional and Corporate Communication Practices - 211 -- CHIARA DEGANO - Linguistic Perspectives on Image Constructionand Moral Identity. The Case of Banks - 235 -- Organizational Communication -- ELIZABETH SAATCI - The Construction of Corporate Identity in CorporateConference Calls: The Case of Voluntary Financial Disclosures - 263 -- ULISSE BELOTTI - Unequal Discourse and the Role of Modalityin the Language of Invitations for Bids - 283 -- SYLVAIN DIELTJENS / PRISCILLA HEYNDERICKX - The Interpretation of the Possessives ons/onzein 'Fixed' Phrases in Internal Business Communication in Dutch - 303 -- Notes on Contributors - 319.
Abstract:
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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