Cover image for Production for Print.
Production for Print.
Title:
Production for Print.
Author:
Gatter, Mark.
ISBN:
9781780670867
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (270 pages)
Series:
Portfolio Skills
Contents:
Title Page -- Copyright -- Contents -- Preface -- 1 The Evolution of an Industry -- The changing face of graphic design -- How it all started -- From letterpress to litho -- Advances in typesetting -- The font wars -- Film technology -- Filmless technology -- The offset litho process -- Other printing methods -- 2 Four-Color Printing Explained -- A word about paper weights and sizes -- Imposition -- CMY… K? -- Screen angles and screen clash -- Beyond four colors -- 3 Understanding Color -- RGB vs. CMYK -- Color opposites -- How you perceive color -- A case study -- How do you pick the colors you need? -- Some color psychology -- Getting the most out of your monitor -- Backward calibration -- Other calibration methods -- 4 Calibrating a Grayscale Image -- Dealing with highlights and shadows -- Creating a dot-gain test strip -- A practical example of grayscale calibration -- Adding contrast -- 5 Bitmaps and Pixel Depth -- Why are there 256 shades in a grayscale image? -- Pixel depth in color images -- 6 Calibrating Color Images -- Getting started -- Gray component replacement -- GCR in action -- Highlights and mid-tones -- Dealing with color balance -- Photoshop color settings -- Calibration test-strip settings -- 7 Good and Bad Image Formats… and Others! -- Good image formats -- Bad image formats -- …and the "other" category -- Images from the Web: optimization and resolution -- Genuine fractals -- 8 Resolution and Scanning -- What is so special about 300? -- Creating an efficient workflow -- Scanning original material -- Scanning previously printed images -- 9 Trapping -- What is trapping? -- Adobe Illustrator and CorelDRAW -- Photoshop, InDesign, and Quark -- Creating and using a rich black -- Registration and trim marks -- Trapping into a rich black -- 10 Using Pantone Colors -- The Pantone Formula Guides -- Other Pantone products.

11 Photoshop Tips and More -- Changing an object's color -- Smooth gradients -- Using desaturation to avoid RGB problems -- Fixing foreshortening -- Useful grayscale options -- Sharpening images in Photoshop -- Choosing the right halftone dot shape -- 12 Preparing the File for the Printer -- A printing checklist -- Using InDesign -- Using Adobe Acrobat -- Marks and bleeds -- Output -- Advanced -- Using QuarkXPress -- Tools of the trade, and more -- Glossary -- Index -- Acknowledgments.
Abstract:
This book gives designers the confidence to do everything necessary to ensure trouble-free, high-quality printing-to calibrate images (color and black and white); adjust trapping levels in all the major software applications, and mix colors that won't print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print-even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms. Changes to new edition:* Text fully updated to take account of new developments in print technology and software * 22,000 words of new/replacement text * Completely redesigned in Portfolio Skills series, with new cover * Many new color illustrations added to make book more visual * All screen grabs now translatable.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
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