Cover -- CONTENTS -- Editorial advisory board -- Introductory chapter -- The problematic of strategy: a way of seeing is also a way of not -- Hierarchical strategies and strategic fit in the keep-or-sell decision -- Firm value creation and levels of strategy -- Corporate strategy and shareholder value during decline and turnaround -- Core competency beyond identification: presentation of a model -- Strategizing through the capability lens: sources and outcomes of integration -- Resource margin accounting: an elucidation and preliminary empirical testing -- A swift response tool for measuring the strategic fit for resource pooling: a case study -- Enhancing the prescriptiveness of the resource-based view through Porterian activity analysis -- Driving a resource orientation: reviewing the role of resource and capability characteristics -- Levels of strategy and performance in UK small retail businesses -- Organizational alignment and performance: past, present and future -- Balanced scorecard and hoshin kanri: dynamic capabilities for managing strategic fit -- Knowledge as a lens on the jigsaw puzzle of strategy -- Expatriates and corporate-level international strategy: governing with the knowledge contract -- From strategic fit to customer fit -- More than friendship is required: an empirical test of cooperative firm strategies -- A holistic framework for the strategic management of first tier managers -- From a hierarchy to a heterarchy of strategies: adapting to a changing context.