Cover -- CONTENTS -- INTRODUCTION -- YOU AND THE TEAM -- 1 ABANDONF AILED PROJECTS -- 2 ASK FOR DISCRETIONARY EFFORT -- 3 BE ACCESSIBLE -- 4 BE CONSULTATIVE -- 5 BE GENEROUS WITH LITTLE THINGS -- 6 BE INSPIRATIONAL -- 7 BE TOUGH -- 8 CONTROL YOUR ANGER -- 9 CREATE FUN AND A LITTLE WEIRDNESS -- 10 DEMAND CLEAR THINKING -- 11 DO WHAT YOU SAY AND OWN WHAT YOU DO -- 12 ENABLE CREATIVITY -- 13 ENCOURAGE EXPERIMENTATION -- 14 ENCOURAGE OPINION -- 15 ENGAGE WITH PEOPLE -- 16 GET THE RIGHT PEOPLE ON BOARD -- 17 GIVE THE TEAM CONTROL -- 18 HOLD BACK -- 19 INSPIRE PEOPLE'S BASIC EMOTIONS -- 20 LEAD BY OBJECTIVE -- 21 LET PEOPLE BE THEMSELVES -- 22 LET PEOPLE MAKE THEIR OWN DECISIONS -- 23 LISTEN TO DISSENTING VOICES -- 24 LOOK AFTER THE TEAM -- 25 MAKE LOYALTY A WATCHWORD -- 26 MAKE THE TEAM PROUD -- 27 PRAISE PEOPLE TO SUCCESS -- 28 RECRUIT TO YOUR WEAKNESSES -- 29 SHARE THE BENEFITS -- 30 STRETCH PEOPLE -- 31 USE TALENT TO GROW THE BUSINESS -- YOU AND THE ORGANISATION -- 32 ABANDON MANAGEMENT -- 33 ABANDON' PLAN A' -- 34 BE PREPARED TO PAY THE PRICE -- 35 BE UNPREDICTABLE -- 36 CREATE A FLATTER STRUCTURE -- 37 CREATE STRATEGIC OPPORTUNITIES -- 38 DEFINE THE ORGANISATION'S MORAL CHARACTER -- 39 DEVELOP PEOPLE -- 40 EMBRACE SURPRISES -- 41 ENABLE SELF-ORGANISATION -- 42 ENCOURAGE FAST FAILURE -- 43 INGRAIN THE VALUES -- 44 KEEP MANAGEMENT SLIM -- 45 LEARN FROM (OTHER PEOPLE'S) FAILURE -- 46 LET THE ORGANISATION MANAGE ITSELF -- 47 LISTEN TO THE ORGANISATION -- 48 MINE THE DATA -- 49 MOVE ON -- 50 OVER-COMMUNICATE -- 51 REMEMBER THE HERITAGE -- 52 REWARD REAL SUCCESS -- 53 SET YOUR OWN STANDARDS -- 54 THINK ABOUT PEOPLE ISSUES -- 55 THINK DIFFERENT -- 56 WELCOME IDEAS FROM EVERY SOURCE -- YOU AND THE OUTSIDE WORLD -- 57 BE TRANSPARENT -- 58 CHANGE THE WORLD -- 59 DEFINE THE ORGANISATION'S HIGHER PURPOSE -- 60 DON'T GET COMMODITISED.

61 DRIVE SOCIAL INNOVATION -- 62 EMBRACE CULTURAL DIVERSITY -- 63 ENCOURAGE COLLISIONS -- 64 GIVE SOMETHING BACK TO YOUR COMMUNITY -- 65 HELP BRING IDEAS TO MARKET -- 66 KEEP UP WITH TECHNOLOGY -- 67 OPERATE RESPONSIBLY -- 68 OPERATE SUSTAINABLY -- 69 OUTSOURCE -- 70 PROMOTE YOUR ORGANISATION -- 71 RECOGNISE CULTURAL DIFFERENCES -- 72 RECOGNISE STRATEGIC INFLECTION POINTS -- 73 THINK GLOBALLY -- 74 WELCOME COMPETITION -- YOU -- 75 ACT QUICKLY -- 76 ALWAYS COMPETE -- 77 AVOID ANALYSIS PARALYSIS -- 78 BE ADAPTABLE -- 79 BE FEARLESS -- 80 BE POSITIVE -- 81 BE UNREASONABLY OPTIMISTIC -- 82 BE YOURSELF -- 83 CREATE INFECTIOUS IDEAS -- 84 DO IT YOUR WAY -- 85 DO THE PLANNING -- 86 DO WHAT YOU CAN -- 87 FOLLOW YOUR DREAMS -- 88 GET OUT OF THE OFFICE -- 89 HANDS ON, HANDS OFF -- 90 HAVE FAITH IN YOUR OWN IDEAS -- 91 JUST DO IT -- 92 KEEP MARCHING -- 93 LEAD, DON'T MANAGE -- 94 ONLY THE PARANOID SURVIVE -- 95 PERSEVERE -- 96 STRETCH YOURSELF -- 97 TAKE CALCULATED RISKS -- 98 TAKE UP THE CHALLENGE -- 99 THINK THE UNTHINKABLE -- 100 USE COMMON SENSE -- SOURCES & FURTHER READING -- ABOUT THE AUTHOR.