International marketing strategy and management
Title:
International marketing strategy and management
Author:
Gilligan, Colin.
Personal Author:
Publication Information:
Oxon [England] : Routledge, 2013.
Physical Description:
310 p. : ill.
Series:
Routledge library editions : international business ; v. 17
General Note:
First published in 1986 by Croom Helm.
Contents:
pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
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