Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Contact Us! -- Part I: Getting Started with Visual Social Marketing -- Chapter 1: Marketing in the Age of Visual Content -- Defining Visual Social Marketing -- Appreciating the Marketing Potential of Visual Social Marketing -- Examining the Key Applications of Visual Social Marketing -- Determining the Copyright Status of Visual Elements -- Chapter 2: Generating Website Traffic from Visual Social Marketing -- Examining How Websites Are Shared Across a Few Popular Social Networks -- Preparing a Website to Generate Traffic from Visual Social Marketing -- Chapter 3: Developing a Visual Social Marketing Plan -- Researching Your Category or Industry -- Defining Your Marketing Goals -- Knowing Your Customers -- Developing Your Visual Content Plan -- Assessing Your Visual Inventory -- Creating and Sharing Visual Assets -- Tracking, Measuring, and Adjusting Your Strategy -- Part II: Putting Together a Visual Social Media Strategy -- Chapter 4: Acquiring and Organizing Visual Assets -- Searching Your Resources for Visual Assets -- Building a Visual Library -- Turning Content into Visual Assets -- Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets -- Taking Outstanding Photos -- Selecting Photo Editing Tools -- Benefiting from Free and Simple Ways to Create Images -- Creating Videos -- Part III: Integrating Images into Your Social Media Marketing -- Chapter 6: Driving Engagement on Facebook with Images -- Images Required on Facebook Pages -- Images in Posts -- Images Generated from Links -- Choosing the Image to Accompany a Link -- Videos on Facebook -- Chapter 7: Generating Interest with Visual Content on Twitter -- The Images Required for Your Twitter Account.

Visual Content in Status Updates -- Chapter 8: Improving Your Blog with Visual Content -- Driving Traffic to Your Blog with Visual Content -- Telling Your Story with Images -- Engaging Readers with Videos on Your Blog -- Chapter 9: Drawing Attention to LinkedIn with Images -- Enhancing Your LinkedIn Profile with Visual Content -- Optimizing Your LinkedIn Company Page with Visual Content -- Part IV: Marketing via the Visual Social Networks -- Chapter 10: Growing Your Business with Pinterest -- How Businesses Are Using Pinterest -- Exploring Pinterest -- Making Pinterest Boards That Get Results -- Pinning Images on Pinterest -- Building Community on Pinterest -- Driving Website Traffic With Pinterest -- Chapter 11: Instagramming Your Way to Success in Visual Marketing -- Exploring Instagram -- Taking and Editing Photos and Videos with Instagram -- Sharing Instagram Photos and Videos -- Building an Audience on Instagram -- Viewing Instagram Photos on a Computer -- Chapter 12: Sharing Presentations on SlideShare -- Recognizing the Benefits of Using SlideShare -- Getting Started with SlideShare -- Exploring Advanced Upload Options -- Optimizing SlideShare Presentations -- Building an Audience on SlideShare -- Sharing SlideShare Presentations -- Chapter 13: Using Infographics to Share Your Story -- Introducing Infographics -- Recognizing the Value of Infographics -- Options for Designing an Infographic -- Creating an Infographic -- Part V: Launching into Video Social Media Marketing -- Chapter 14: The Big Picture: Marketing with Videos -- Understanding the Importance of Video -- Building a Video Plan -- Getting Realistic about Your Video Marketing Strategy -- Chapter 15: Video Marketing on YouTube -- Growing Your Business with YouTube -- Getting Started on YouTube -- Uploading Videos for YouTube -- Getting More from YouTube.

Chapter 16: Creating and Sharing Videos via Vine -- Marketing Your Business with Vine -- Exploring Vine -- Creating a Vine Video -- Sharing Vine Videos -- Building Community on Vine -- Part VI: The Part of Tens -- Chapter 17: Ten Types of Images to Create -- Statistics -- Inspirational Quotes -- Real-Life Images -- Infographics -- Stock Photos with Text -- Customer Testimonials -- Cartoons -- Collages -- Product Images -- How-to Pictures -- Chapter 18: Ten Types of Videos to Create -- Finding Videos for Inspiration -- Explainer -- How-To -- Behind the Scenes -- Interview -- Product Demo -- Customer Testimonial -- Educational -- Promotional -- Index -- About the Author.