FRONT COVER -- PRINCIPLES AND STRATEGIES TO BALANCE ETHICAL, SOCIAL AND ENVIRONMENTAL CONCERNS WITH CORPORATE REQUIREMENTS -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- LIST OF REVIEWERS -- ACKNOWLEDGEMENTS -- LIAM LEONARD'S ACKNOWLEDGEMENTS -- MARIA ALEJANDRA GONZALEZ-PEREZ'S ACKNOWLEDGEMENTS -- INTRODUCTION -- THE CORPORATE PARADOX: MARKETING, INNOVATION, CORRUPTION AND POLLUTION - AN OVERVIEW OF CORPORATE SUCCESSES AND FAILURES -- INTRODUCTION: CASE STUDIES IN CORPORATE BEHAVIOUR -- BACKGROUND -- POSITIVE 1: CAUSE MARKETING AND THE CORPORATES -- POSITIVE 2: 'APPLE OF WISDOM - FIND WHAT YOU LOVE' -- NEGATIVE 1: WHITE-COLLAR CRIME AND CORRUPTION -- NEGATIVE 2: ENVIRONMENTAL CRIME AND CORPORATE POLLUTION -- POSITIVE CONCLUSION: TOWARDS A GREEN CORPORATE REVOLUTION -- CONCLUDING REMARKS: THE MATRIX OF CORPORATE BEHAVIOUR - POSITIVE AND NEGATIVE -- REFERENCES -- AN ECLECTIC REVIEW OF CRITICAL PERSPECTIVES ON GLOBALISATION AND INTERNATIONAL BUSINESS: SETTING THE CONTEXT FOR CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY -- APPROACHES TO GLOBALISATION -- GLOBALISATION AND FOREIGN ECONOMIC INTERVENTION -- SUMMARY OF THE DEBATE ON GLOBALISATION -- NEGATIVE CONSEQUENCES OF GLOBALISATION -- WORKPLACE-RELATED EFFECTS -- WORKERS REPRESENTATION -- THE CHALLENGE FOR FOREIGN AND MIGRANT LABOUR -- CHILD LABOUR AND GLOBALISATION -- CHALLENGES FOR WOMEN -- CONSEQUENCES OF GLOBALISATION BEYOND THE WORKPLACE -- PERCEIVED DECLINE IN STATE INFLUENCE -- ACKNOWLEDGEMENT -- NOTES -- REFERENCES -- AN ANALYSIS ON THE LINK BETWEEN EMERGING MARKETS MNES' REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY -- LITERATURE REVIEW -- METHODOLOGY -- RESULTS -- CONCLUSIONS -- ACKNOWLEDGEMENT -- REFERENCES -- BUSINESS, SUSTAINABILITY, AND BASE OF THE PYRAMID -- INTRODUCTION -- THE EVOLUTION OF THE BOP: FROM A LINEAR TO A MULTIFACETED CONCEPT.

PHILANTHROPHY AT THE BOP: A DELUSION OF CSR -- TOWARD A MORE COMPREHENSIVE UNDERSTANDING OF CSR, MOVING BEYOND PHILANTHROPY AT THE BOP -- INCLUSIVE BUSINESSES AS SUSTAINABLE ENTERPRISES -- THE ROAD AHEAD -- ACKNOWLEDGMENTS -- NOTES -- REFERENCES -- EXTERNAL INTRUSION, INTERNAL TRAGEDY: ENVIRONMENTAL POLLUTION AND MULTINATIONAL CORPORATIONS IN SUB-SAHARAN AFRICA -- INTRODUCTION -- MULTINATIONAL CORPORATIONS AND CORPORATE SOCIAL RESPONSIBILITY -- CONCEPTUAL FRAMEWORK -- ECONOMETRIC MODEL AND ESTIMATION TECHNIQUE -- RESULTS AND DISCUSSIONS -- CONCLUSION -- REFERENCES -- DRIVERS, TRENDS, AND OUTLOOK IN SUSTAINABLE DEVELOPMENT: COMPARING BEST PRACTICES IN NORTHERN EUROPE (DENMARK, FINLAND, NORWAY, SWEDEN) AND CALIFORNIA -- INTRODUCTION -- SUSTAINABLE DEVELOPMENT -- CORPORATE SOCIAL RESPONSIBILITY -- SUSTAINABILITY: GOVERNMENT AND REGULATORY FRAMEWORK -- SUSTAINABILITY: ECONOMIC FRAMEWORK -- SUSTAINABILITY: SOCIAL FRAMEWORK -- CONCLUSION -- NOTE -- ACKNOWLEDGMENT -- REFERENCES -- THE ACCOUNTABILITY CHALLENGE TO GLOBAL E-COMMERCE: THE NEED TO OVERCOME THE DEVELOPED-DEVELOPING COUNTRY DIVIDE IN WTO E-COMMERCE POLICIES -- INTRODUCTION -- THE LINK BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND THE CHALLENGE OF GLOBAL ACCOUNTABILITY -- THE WTO OBJECTIVES AND DIFFERENT LEVELS OF DEVELOPMENT -- ACCOUNTABILITY PROTECTION AND A REVAMPED WTO FRAMEWORK FOR PROMOTING TRUST IN GLOBAL E-COMMERCE -- CONCLUSION -- NOTES -- REFERENCES -- CORPORATE SOCIAL RESPONSIBILITY IN CYBERSPACE: SELLING OUT TO AUTOCRATIC REGIMES: IMPLICATIONS FROM THE CASE OF GOOGLE CORPORATION IN CHINA -- INTRODUCTION -- CORPORATE SOCIAL RESPONSIBILITY DEFINED -- DEMOCRACY OR AUTOCRACY IN CYBERSPACE? -- MECHANISMS OF RESISTANCE -- THE CASE OF GOOGLE IN CHINA -- IMPLICATIONS FOR HUMAN RIGHTS AND THE MARKET -- CORPORATE SOCIAL RESPONSIBILITY: A CONDUIT FOR FREEDOM IN CYBERSPACE -- NOTES -- REFERENCES.

ETHICS, CSR AND MNCs: ESTABLISHING THE LINK WITH HRM IN TIMES OF ECONOMIC CRISIS -- INTRODUCTION -- ASPIRATIONS FOR THE FUTURE AND CONTRIBUTIONS -- MNCs, BUSINESS ETHICS AND CSR -- HRM AND ETHICS: WHAT'S THE LINK? -- ECONOMIC CRISIS: A NEW CONTEXT FOR ETHICS? -- CONCLUDING REMARKS -- REFERENCES -- CORPORATE ETHICS AND VALUES: GUIDING BUSINESS OUT OF THE MAELSTROM -- INTRODUCTION: FINDING FORM IN A STORM -- INTERNATIONAL CORPORATE SOCIAL RESPONSIBILITY -- AGENCY THEORY AND THE RELATIONAL TRAITS OF CHARACTER -- THE TOUCHSTONE OF THE JACOBS VALUE DISTINCTION -- MORAL HYBRIDISATION -- THE ETHICAL - MORAL DILEMMA OF THE INTERNATIONAL FIRM -- CONCLUSION -- REFERENCES -- ABOUT THE CONTRIBUTORS.