Engagement Marketing: How Small Business Wins in a Socially Connected World -- Contents -- Foreword -- Our Endless Quest for New Customers -- Enter Engagement Marketing -- Introduction -- "What Do We Do With Social Media?" -- Engagement Marketing: Making Magic Happen -- Who Should Read This Book -- Part I: Rev Up Your Engagement Marketing Engine -- Chapter 1: The Engagement Marketing Cycle -- Everyone Has a Circle of Influence -- Your New Business Engine: New Customers and More Repeat Business -- The Engagement Marketing Cycle: Three Simple Steps to Success -- Step 1: Provide a WOW! Experience -- Step 2: Entice to Stay in Touch -- Step 3: Engage People -- Engagement Drives Social Visibility, Attracting New Prospects to Your Door -- Engagement Marketing Boosts Your Other Marketing, Too -- Engagement Marketing Builds Momentum Over Time -- Chapter 2: Deliver a WOW! Experience -- Good or Bad, People Will Talk About You -- Deliver a WOW! experience -- Little Touches Matter -- Empower Employees To Deliver the WOW! -- Listen, Learn, and Adapt -- Surveys and Feedback -- Learn -- Adapt -- Keep the WOW! Alive After the Initial Transaction -- Chapter 3: Entice to Stay in Touch -- "Do I Really Have To?" -- Tell People What They'll Get -- Know What You Want (But Have Other Options) -- They're Just Not That into You -- Let People Connect Instantly -- Close the Permission Loop -- E-Mail List -- Facebook -- LinkedIn -- Twitter -- Blog -- It's About Quality, Not Quantity -- Chapter 4: Engage People -- Why Engagement Matters -- Five Types of Interesting, Relevant, and Engaging Content -- Question and Answer -- Sharing/Information -- Discussions -- Promotions, News, and Announcements -- Events -- Calls to Action: Tell People What to Do -- Invite Everyone to Your Party: Distribute Broadly -- Focus on Quality (Not Quantity) Engagement.

Chapter 5: How Engagement Marketing Drives New Prospects to Your Door -- Engagement Drives Social Visibility -- People Learn About Your Business -- When People Engage, They Also Endorse -- Engagement Enhances All Other Marketing -- Engagement Marketing Nurtures Prospects, Too -- Social Boosts Search Relevance! -- Part II: Get More Business with Engagement Marketing -- Chapter 6: How Social Visibility Happens -- Social Visibility by Platform -- Facebook -- Business Check-Ins/Tag a Friend -- Tag a Photo -- Participating in Surveys/Polls -- Twitter -- LinkedIn -- LinkedIn Groups -- LinkedIn Company Profile -- Google+ Business Page -- Encourage Shares to Happen Naturally -- Chapter 7: Engagement Marketing in Action: Real-World Examples -- Gourmet Coffee Service Engages Customers, Increases Month-to-Month Revenues -- Deliver the WOW! Spoil Your Customers -- Entice Customers to Keep in Touch -- Facebook Page Gets People Engaged -- Engagement Drives New and Repeat Business -- Maas Nursery Creates a Community and Grows Its Business -- Maas WOWs Customers with Gardening Expertise and Selection -- Monthly E-Newsletter Packed With Tips, Coupons, and Other Goodness -- Events Draw People Back to the Nursery -- Engaging Customers Through Social Media -- Sales Up in a Down Economy -- New People Visit -- Museum Engages the Community, Increases Attendance to Programs -- Deliver the WOW! Exhibitions That Rock, Literally -- Multiple Touch Points Keep People Connected and Informed -- Social Media Lets People "Plug in on Their Own" -- Engagement Enhances All Marketing Efforts -- Helps Drive Attendance -- Chapter 8: Engagement Marketing Tips and Tricks -- Tip 1: Make Your Customers the Star of Your Show -- Tip 2: Create Platform-Specific Content -- Tip 3: Sequence Your Posts -- Tip 4: Fan the Flames of "Hot" Content -- Tip 5: Use "Like-Gating" to Increase Page Likes.

Chapter 9: Overcoming Common Obstacles -- Obstacle 1: "Too Many Different Things to Learn. Changing Too Quickly. I Give Up!" -- Quality Versus Quantity -- Start Testing Content Types and Grow From There -- Focus on One Initial Engagement Destination -- Obstacle 2: "I Don't Have Time." -- Set Up a Schedule -- Enlist Your Employees -- Outsource It -- Obstacle 3: "I Don't Like Imposing on People." -- Set Goals, Run Contests -- Make It Easy and Fun to Connect -- Have a Great Enticement Offer -- Obstacle 4: "How Do I Find Content Ideas and Inspiration? I'm Not a Marketer." -- Obstacle 5: "I Don't Want to Post Personal Information." -- Obstacle 6: "My Business Is Boring. Why Would Anyone Follow Us?" -- Obstacle 7: "No One Is Reading My Facebook Posts." -- Chapter 10: Resources -- Social Media Quick-Start Guide -- Facebook -- Commenting -- Fan -- Friend -- Help Center -- Highlighted Stories -- Like -- Message -- News Feed -- Page -- Page Insights -- Page News Feed -- Personal Profile -- Share -- Tag -- Ticker -- Timeline -- Unfriending -- Wall -- Google+ (G+) -- Circles -- Hangouts -- Page -- Plus One (+1) -- Profile -- Stream -- Linkedin -- Applications -- Companies -- Connections -- Groups -- Q&A -- Status Update -- Twitter -- @mention, see "Handle": Direct Message (DM) -- Follow -- Following -- Handle -- Hashtags -- Lists -- Live-Tweeting -- Photo sites -- Retweet/RT -- Search -- Timeline -- Trending Topics -- Tweet -- Tweetup -- Twitterverse -- Unfollow -- Engagement Marketing Tools -- Bitly -- Facebook Join My List App -- EdgeRank Checker -- Foursquare -- Google Alerts -- HootSuite -- NutshellMail -- Pagemodo -- Social Campaigns -- Social Oomph -- Sprout Social -- TweetDeck -- Twitpic -- Glossary -- About the Author -- Acknowledgments -- Index.