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Why customers really buy : uncovering the emotional triggers that drive sales
Title:
Why customers really buy : uncovering the emotional triggers that drive sales
Author:
Goodman, Linda, 1948-
ISBN:
9781601637888
Personal Author:
Goodman, Linda, 1948-
Publication Information:
Franklin Lakes, NJ : Career Press, ©2009.
Physical Description:
1 online resource (256 pages)
General Note:
Includes index.
Local Note:
O'Reilly
Subject Term:
Consumer behavior.

Marketing -- Psychological aspects.

Consommateurs -- Comportement.

Marketing -- Aspect psychologique.

BUSINESS & ECONOMICS -- Consumer Behavior.

Consumer behavior. (OCoLC)fst00876238

Marketing -- Psychological aspects. (OCoLC)fst01010241

Marketing & Sales.

Commerce.

Business & Economics.
Added Author:
Helin, Michelle.
Electronic Access:
https://learning.oreilly.com/library/view/~/9781601630414
https://learning.oreilly.com/library/view/~/9781601630414/?ar
https://go.oreilly.com/library-access/library/view/-/9781601630414/?ar
Holds: Copies:

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