Papers from the CCI Conference on Communications 2006.
Title:
Papers from the CCI Conference on Communications 2006.
Author:
Goodman, Michael B.
ISBN:
9781846633515
Personal Author:
Physical Description:
1 online resource (108 pages)
Series:
Corporate Communication: an International Journal ; v.12
Corporate Communication: an International Journal
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Introduction -- A framework for responsive health policy and corporate communication -- Reporting CSR - what and how to say it? -- Corporate social responsibility -- Corporate-slogans of corporations operating in Greater China -- Stakeholder activism through nonviolence -- Leading the charge for consumer acceptance.
Abstract:
This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Responsibility, and non-violent stakeholder protest in the Niger Delta.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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