Papers from the CCI Conference on Corporate Communication 2007 : Papers from the CCI Conference on Corporate Communication 2007.
Title:
Papers from the CCI Conference on Corporate Communication 2007 : Papers from the CCI Conference on Corporate Communication 2007.
Author:
Goodman, Michael B.
ISBN:
9781846637735
Personal Author:
Physical Description:
1 online resource (126 pages)
Series:
Corporate Communications and International Journal - Volume 13, Edition 1 ; v.13
Corporate Communications and International Journal - Volume 13, Edition 1
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Introduction -- My country is different -- Sharing Yalumba -- Constructing corporate commitment amongst remote employees -- Hearts at stake -- Between global and local: hybridized appeals in China web auto ads -- Communicating to a diverse workforce -- Intranet editors as corporate gatekeepers and agenda setters -- Medieval origins of corporate communication -- Call for Papers.
Abstract:
This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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