Electronic Marketing in 21st Century.
Title:
Electronic Marketing in 21st Century.
Author:
Gopalakrishna, D.
ISBN:
9789350432518
Personal Author:
Physical Description:
1 online resource (203 pages)
Contents:
COVER -- CONTENTS -- CHANGING SCENARIO -- ELECTRONIC BUSINESS -- ELECTRONIC COMMERCE -- DISTRIBUTION -- CUSTOMER RELATIONSHIP MANAGEMENT -- ADVERTISING -- BUSINESS INTELLIGENCE -- ELECTRONIC GOVERNANCE -- INFORMATION TECHNOLOGY INDUSTRY -- FUTURE SCENARIO.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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