Cover image for Future Savvy : Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change.
Future Savvy : Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change.
Title:
Future Savvy : Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change.
Author:
Gordon, Adam.
ISBN:
9780814412862
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (305 pages)
Contents:
CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- CHAPTER 1: Recognizing Forecast Intentions -- CHAPTER 2: The Quality of Information: How Good Is the Data? -- CHAPTER 3: Bias Traps: How and Why Interpretations Are Spun -- CHAPTER 4: Zeitgeist and Perception: How We Can't Escape Our Own Mind -- CHAPTER 5: The Power of User Utility: How Consumers Drive and Block Change -- CHAPTER 6: Drivers, Blockers, and Trends -- CHAPTER 7: The Limits of Quantitative Forecasting -- CHAPTER 8: A Systems Perspective in Forecasting -- CHAPTER 9: Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong -- CHAPTER 10: Applying Forecast Filtering -- CHAPTER 11: Questions to Ask of Any Forecast -- FURTHER READING -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.
Abstract:
A critical roadmap that helps companies turn "future shock" into "future savvy".
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
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