Contents -- List of Figures, Tables and Boxes -- Acknowledgements -- Introduction -- Turning Children into Consumers -- Turning Play into Business -- Branding Childish Identities -- Teaching Consumer Values -- Turning Schools into Businesses -- Making Schools Accountable -- Business Campaigns -- Made to Order -- Dumbing Down Future Citizens -- Teaching Corporate Values -- Privatising Schools -- Turning Schools into Markets -- Privatisation Proponents -- Controlling Wayward Children -- Conclusion -- Notes -- The Authors -- Index.