Naked Marketing : The Bare Essentials.
Title:
Naked Marketing : The Bare Essentials.
Author:
Grede, Robert.
ISBN:
9780874629637
Personal Author:
Edition:
2nd ed.
Physical Description:
1 online resource (188 pages)
Contents:
title page Naked Marketing The Bare Essentials Robert Grede -- copyright page -- Outline -- Preface to the Second Edition -- Introduction -- 1 ¿Que Es Marketing? -- 2 Know Your Market -- 3 Long-Term Planning -- 4 Defining Your Market -- 5 How to Develop A Strategic Marketing Plan -- 6 Establish an Image For Your Firm -- 7 Ideas-How to Get Them, How to Use Them -- 8 10 Commandments of Good Copywriting or Hurry! Learn the Truth About How to Write Miracle Ads! -- 9 Layout and Design -- 10 How to Make the Most of Media -- 11 Using Publicity to Stretch Your Marketing Budget -- 12 Introducing A New Product -- 13 Personal Selling -- 14 Retailing -- 15 Inexpensive Marketing Tactics That Work -- 16 Tricks Of The Trade Show -- 17 How to Establish Your Marketing Budget -- 18 Summary -- Glossary -- Author Biography.
Abstract:
Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Self- Guided Workbook. How to Be Your Own Advertising Agency (For the Small Business Owner). View chapter listings and sample excerpts online at: www.thegredecompany.com. - Print Books: Naked Marketing--The Bare Essentials, New Revised Edition. (Marquette University Press). 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks, 2006).
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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