Title Page -- Copyright -- Table of Contents -- About the Editors -- Chapter 1: A Brief Introduction to Design Thinking -- Introduction -- 1.1 The Concept of Design Thinking and Its Role within NPD and Innovation -- 1.2 A Framework of Design Thinking -- 1.3 Design Thinking as a Nonlinear Process -- 1.4 The Principles and the "Mindset" of Design Thinking -- References -- About the Author -- Part I: Design Thinking Tools -- Chapter 2: Inspirational Design Briefing -- Introduction -- 2.1 Nine Criteria of an Inspirational Design Brief -- 2.2 Writing the Inspirational Design Brief -- 2.3 Research Findings about Inspirational Design Briefs -- 2.4 Three Pitfalls to Avoid -- 2.5 Conclusion: Keys to Success -- References -- About the Author -- Chapter 3: Personas: Powerful Tool for Designers -- Introduction -- 3.1 Defining Personas -- 3.2 The Importance of Personas -- 3.3 Creating Personas -- 3.4 Illustrative Application of Personas -- 3.5 Summary -- 3.6 Conclusion -- References -- About the Authors -- Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions -- Introduction -- 4.1 Inputs to the Experience Map -- 4.2 The Experience Mapping Process -- 4.3 The Experience Map as a Springboard to Innovative Solutions -- 4.4 Conclusion -- References -- About the Authors -- Acknowledgment -- Chapter 5: Design Thinking to Bridge Research and Concept Design -- Introduction -- 5.1 Challenges in Idea Generation -- 5.2 The Need for a Systematic Method to Connect to the User -- 5.3 The Visualize, Empathize, and Ideate Method -- 5.4 The Importance of Visualizing and Empathizing before Ideating -- 5.5 Applying the Method -- 5.6 Conclusion -- About the Author -- Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics -- Introduction -- 6.1 Where Do New Design Ideas Come From?.

6.2 A Tool to Assist with Idea Generation: Design Heuristics -- 6.3 How Design Heuristics Were Identified: The Evidence Base -- 6.4 77 Design Heuristics for Idea Generation -- 6.5 How to Use Design Heuristics to Generate Design Concepts -- 6.6 Evidence of the Value of the Design Heuristics Tool -- 6.7 Conclusion -- 6.8 Appendix -- References -- About the Author -- Chapter 7: The Key Roles of Stories and Prototypes in Design Thinking -- Introduction -- 7.1 A Design Thinking Product Development Framework -- 7.2 What Is a Story? -- 7.3 What Is a Prototype? -- 7.4 Putting It Together-Combining Stories and Prototypes -- 7.5 Employing Stories and Prototypes in Your Process -- 7.6 Conclusion -- References -- About the Author -- Part II: Design Thinking within the Firm -- Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process -- Introduction -- 8.1 Challenges in the FFE -- 8.2 Design Practices and Tools for Assisting in Problem Definition -- 8.3 Design Practices and Tools for Assisting in Information Management -- 8.4 Design Practices and Tools for Assisting in Stakeholder Management -- 8.5 How to Integrate Design Professionals in FFE -- 8.6 Conclusion -- References -- About the Authors -- Chapter 9: The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design Processes to New Product Development -- Introduction: An Emerging Start-up Culture -- 9.1 The Basics -- 9.2 The Process -- 9.3 Troubleshooting Common Mistakes -- About the Author -- Chapter 10: Design Thinking for Non-Designers: A Guide for Team Training and Implementation -- Introduction -- 10.1 What Do Non-Designers Need to Learn? -- 10.2 Challenges Teams Face with Design Thinking -- 10.3 Three Team Strategies for Success -- 10.4 Conclusion -- References -- About the Authors.

Chapter 11: Developing Design Thinking: GE Healthcare's Menlo Innovation Model -- Introduction -- 11.1 GE Healthcare's Design Organization -- 11.2 The Menlo Innovation Ecosystem -- 11.3 The Significance of Design Thinking at GE Healthcare -- 11.4 Conclusion -- References -- About the Author -- Chapter 12: Leading for a Corporate Culture of Design Thinking -- Introduction -- 12.1 The Critical Impact of Corporate Culture on Design Thinking -- 12.2 What Is Corporate Culture? -- 12.3 Corporate Forces that Undermine Design Thinking -- 12.4 Four Pillars of Innovation for Enabling Design Thinking -- 12.5 Four Stages of Transforming to a Culture of Design Thinking -- 12.6 Conclusion -- References -- About the Authors -- Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations -- Introduction -- 13.1 Designing Amidst Uncertainty -- 13.2 Knowledge Management Tasks for Breakthrough Innovation: From Intelligence Leveraging to Intelligence Amplification -- 13.3 KM and Selected Tools for Breakthrough Innovation -- 13.4 Organizational Implications -- 13.5 Appendices -- References -- About the Authors -- Chapter 14: Strategically Embedding Design Thinking in the Firm -- Introduction -- 14.1 Role of Key Personnel -- 14.2 Organizational Practices -- 14.3 Organizational Climate and Culture -- 14.4 Embedding Design Thinking -- References -- About the Authors -- Part III: Design Thinking For Specific Contexts -- Chapter 15: Designing Services that Sing and Dance -- Introduction -- 15.1 Products, Services, and Experiences -- 15.2 How to Design for Compelling Service Experiences -- 15.3 Services that Sing and Dance -- 15.4 Designing a Service Experience Is Never Finished -- 15.5 Conclusion -- References -- About the Authors -- Chapter 16: Capturing Context through Service Design Stories -- Introduction -- 16.1 Service Design.

16.2 Context, Stories, and Designers as Interpreters -- 16.3 Context Through Narratives-The CTN Method -- 16.4 Case Illustration of the CTN Method -- 16.5 Conclusion and Recommendations -- References -- About the Authors -- Chapter 17: Optimal Design for Radically New Products -- Introduction -- 17.1 Communicate the Challenge Goal toward Radically New Products -- 17.2 Shift Time Frames to Future and Past -- 17.3 Promote an Emerging Technology Focus across the Consumption Chain -- 17.4 Promote the Use of Analogical Thinking -- 17.5 Look for Novel Ways to Solve Simple Problems -- 17.6 Leverage More Ideators via Crowdsourcing -- 17.7 Conclusion -- References -- About the Authors -- Chapter 18: Business Model Design -- Introduction -- 18.1 What Is a Business Model? -- 18.2 When Do I Need to Think about My Business Model? -- 18.3 What Value Should I Expect from a Business Model Design? -- 18.4 What Method Can I Use to Design a Business Model? -- 18.5 Process of Designing a Business Model -- 18.6 How Do I Implement My New or Revised Business Model? -- 18.7 Conclusion -- References -- About the Authors -- Chapter 19: Lean Start-up in Large Enterprises Using Human-Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations -- Introduction -- 19.1 Lean Start-up -- 19.2 Transformational and Disruptive Innovation: Defining the Domain Where the Lean Start-up Process Should Be Used -- 19.3 Why Is a Business Model a Valuable Part of the Lean Start-up Process? -- 19.4 Lean Start-up through the Lens of Human-Centered Design -- 19.5 Implementing the Lean Start-up Approach in Enterprises -- 19.6 Conclusion -- References -- About the Author -- Part IV: Consumer Responses and Values -- Chapter 20: Consumer Response to Product Form1 -- Introduction -- 20.1 How Product Form Influences Consumer Product Evaluation.

20.2 Product Form Characteristics and Consumer Perceptions -- 20.4 Practical Implications -- References -- About the Author -- Chapter 21: Drivers of Diversity in Consumers' Aesthetic Response to Product Design -- Introduction -- 21.1 Culture -- 21.2 Individual Characteristics -- 21.3 Situational Factors -- 21.4 Discussion -- 21.5 Conclusion -- References -- About the Author -- Chapter 22: Future-Friendly Design: Designing for and with Future Consumers -- Introduction -- 22.1 A Framework for Understanding Changing Consumer Values -- 22.2 Emerging Consumer Needs -- 22.3 Going Forward -- References -- About the Author -- Part V: Special Topics in Design Thinking -- Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1 -- Introduction -- 23.1 Divergent Paths: User Interface in Physical and Digital Products -- 23.2 Emerging User Interface Technologies -- 23.3 New Technology Demands a New Development Process -- 23.4 Seven Questions to Guide the Integration of Industrial Design with User Interface Design -- 23.5 Practice Makes Perfect -- About the Author -- Chapter 24: Intellectual Property Protection for Designs -- Introduction -- 24.1 "Design" in Intellectual Property -- 24.2 Utility Patents -- 24.3 Design Patents -- 24.4 Copyrightable Designs for Useful Articles -- 24.5 Trademark Rights for Product Design -- 24.6 Legal Overlap, Trade-Offs, and Strategic Considerations -- 24.7 Conclusion -- About the Author -- Chapter 25: Design Thinking for Sustainability -- Introduction -- 25.1 Design for "X"? -- 25.2 Design Thinking Integrated into Design for Sustainability -- 25.3 Conclusion -- References -- About the Authors -- Index -- End User License Agreement.