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Ethical branding and marketing : cases and lessons
Title:
Ethical branding and marketing : cases and lessons
Author:
Gringarten, Hagai, editor.
ISBN:
9780429442520

9780429809330

9780429809347

9780429809323
Physical Description:
1 online resource
Series:
Routledge advances in management and business studies

Routledge advances in management and business studies.
General Note:
Includes index.
Local Note:
O'Reilly
Subject Term:
Marketing -- Moral and ethical aspects.

Branding (Marketing) -- Moral and ethical aspects.

Marketing -- Aspect moral.

Stratégie de marque -- Aspect moral.

BUSINESS & ECONOMICS -- Business Ethics.

BUSINESS & ECONOMICS -- Marketing -- General.

BUSINESS & ECONOMICS -- Management.

Marketing -- Moral and ethical aspects. (OCoLC)fst01010236

Ethik

Marketing
Added Author:
Gringarten, Hagai,

Fernández-Calienes, Rául,
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9780429809330/?ar
https://learning.oreilly.com/library/view/~/9780429809330/?ar
https://learning.oreilly.com/library/view/~/9780429809330
Holds: Copies:

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