Praise -- Title Page -- Introduction -- 1 - "What if I have a great idea but don't know how to turn it into a business?" -- Ideas Are Cheap, but Great Ideas Are Priceless -- Fear Factor Isn't Just an Old Reality Show -- Lone Entrepreneur Syndrome -- How to Find Great Partners -- "What If?" and "Why Not? " Questions -- 2 - "What if everyone tells me I can't do it?" -- When They Call You Crazy, It May Be a Reason to Celebrate -- Agile Enough to Dodge the Fire Hose -- Surround Yourself with Other Musicians -- 3 - "What if I'm terrified of losing my job security?" -- Real Job Security -- 4 - "What if someone steals my idea?" -- Reason 1: You Cannot Take the Visionary Out of the Vision -- Reason 2: No Competitor Will Have the Same People You Do -- Reason 3: Everyone Thinks His or Her Own Ideas Are Better at First -- Reason 4 : Very Few Entrepreneurs Really Want to Create Something New -- Reason 5: There Is Room for Competitors in Any Market -- Prudent or Paranoid? -- 5 - "What if I don't have the money to start my company?" -- The Trouble with Venture Capital -- The Friends and Family Plan -- Entrepreneurs Create Money -- 6 - "What if I don't know anything about the industry I want to be in? " -- Don't Be Intimidated -- Cultivate Your Ignorance -- Become an Information Junkie -- Think Like a Kid -- The Mindful Entrepreneur -- I'll Stop Procrastinating Tomorrow -- 7 - "What if I don't know anything about branding and marketing? " -- What Is a Brand? -- You Can Do Branding and Marketing -- Resurrecting Brands -- Channel Surfing -- Be Your Own Publicist -- Web: Not for the Do-It-Yourselfer -- Authenticity Is Everything -- Make the Personal Connection -- Know Your Core Values -- You Are Your Brand -- 8 - "What if I'm terrified of selling and don't think I'm good at it?" -- Overcoming Sales Phobia -- It Has to Be You -- Start Slowly.

The Sale Is Just the Beginning -- What if You're a Natural Salesperson? -- What if People Will Actually Welcome You When You Call? -- Why Not Ultimately Outsource Your Sales? -- Why Not Build a Brand That Does 90 Percent of the Selling for You? -- 9 - "What if the business isn't immediately profitable?" -- Deficits Equal Motivation -- Give Your Business Enough Oxygen -- Control Your Costs -- Good Debt, Bad Debt -- Keep It Simple: Do It Yourself -- 10 - "What if I fail? " -- Failure Isn't Personal -- The Wrong Question -- Transforming Your Mind -- Stay in Touch! -- Jen Groover -- Copyright Page.