Profit Margins : The American Silent Cinema and the Marginalization of Advertising.
Title:
Profit Margins : The American Silent Cinema and the Marginalization of Advertising.
Author:
Groskopf, Jeremy.
ISBN:
9780253059376
Personal Author:
Physical Description:
1 online resource (347 pages)
Contents:
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- List of Abbreviations -- Introduction: Advertising Looks at Cinema -- 1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- 2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- 3. Watch This Space: Peripheral Advertising through Technologies -- 4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations -- Selected Bibliography -- Index.
Abstract:
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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