A THOUSAND SHADES OF GREEN SUSTAINABLE STRATEGIES FOR COMPETITIVE ADVANTAGE -- Copyright -- CONTENTS -- List of Illustrations -- About the Authors -- Acronyms and Abbreviations -- Introduction -- PART I THE CHALLENGE -- 1 The environmental management challenge -- Changing stakeholder needs -- Evolving corporate responses -- 2 Towards an environmental management endgame -- Scanning the environmental horizon -- Selecting the preferred endgame -- 3 Understanding the environmental arena: government and NGOs -- The policy-making process -- The changing responses of key environmental players -- 4 Defining the path to the endgame: making value creation choices -- Generating options -- Assessing options for action -- 5 On the eve of change -- Validating the endgame -- Assessing change preparedness -- Preparing for change -- PART II INTEGRATED RESPONSE -- 6 Implementing an integrated environmental management strategy -- Initiate -- Orchestrate -- Activate -- Motivate -- 7 Developing partnerships -- Selecting a partnership type -- Leading the partnering process -- PART III PROACTIVE RESPONSE -- 8 Proactive environmental management: building inspired corporate communities -- Telling a story -- Understanding the corporate pyramid of needs -- Tailoring the story to stakeholder needs -- 9 Developing a corporate partnership culture -- Facilitating contract renegotiation -- Anchoring renegotiated contract terms -- Getting started with ABC -- Epilogue -- Notes -- References -- Index.