Cover image for Neural networks in business techniques and applications
Neural networks in business techniques and applications
Title:
Neural networks in business techniques and applications
Author:
Smith, Kate A., 1970-
ISBN:
9781591400202
Publication Information:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2002.
Physical Description:
electronic texts (v, 258 p. : ill.) : digital files.
Contents:
Neural Networks for Business / Kate A. Smith -- Predicting Consumer Retail Sales Using Neural Networks / G. Peter Zhang, Min Qi -- Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer / Ai Cheo Yeo ... [et al.] -- A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan / Edward Ip ... [et al.] -- Segmentation of the Portuguese Clients of Pousadas de Portugal / Margarida G.M.S. Cardoso, Fernando Moura-Pires -- Neural Networks for Target Selection in Direct Marketing / Rob Potharst, Uzay Kaymak, Wim Pijls -- Prediction of Survival and Attrition of Click-and-Mortar Corporations / Indranil Bose, Anurag Agarwal -- Corporate Strategy and Wealth Creation / Caron H. St. John, Nagraj (Raju) Balakrishnan, James O. Fiet -- Credit Rating Classification Using Self-Organizing Maps / Roger P.G.H. Tan, Jan van den Berg, Willem-Max van den Bergh -- Credit Scoring Using Supervised and Unsupervised Neural Networks / David West, Cornelius Muchineuta -- Predicting Automobile Insurance Losses Using Artificial Neural Networks / Fred L. Kitchens, John D. Johnson, Jatinder N.D. Gupta -- Neural Networks for Technical Forecasting of Foreign Exchange Rates / JingTao Yao, Chew Lim Tan -- Using Neural Networks to Discover Patterns in International Equity Markets: a case study / Mary Malliaris, Linda Salchenberger -- Comparing Conventional and Artificial Neural Network Models for the Pricing of Options / Paul Lajbcygier -- Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting / Kate A. Smith, Larisa Lokmic.
Abstract:
This book aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. It introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world. Each chapter serves as a tutorial describing how to use the previously described neural network models to solve a given business problem.
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